Expertise

Corporate Strategy

In a fast-moving world, internal and external stakeholders can easily lose sight of an organization’s purpose and brand promise. In this environment, great communication can separate success from failure – but effective corporate communication requires a business plan. Through orbital communications, your organization can clarify its messaging and strengthen perceptions of its brand.

Engage internal and external stakeholders. Reinforce the brand experience.

Programs

An organization seeks to empower employees with a sense of commitment and shared vision. Research uncovers employee perceptions and suggests the strategies to raise internal awareness, reinforce a sense of belonging, standardize understanding about the organizational purpose and business vision, and commit their employees to their objectives. We  empower and engage internal actors so they become influencers and advocates for these organization, inside and outside.

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A brand is an experience, more than name recognition, a slogan, or a campaign. A strong brand actively builds loyalty and generates leads by inspiring customer referrals and advocacy. Strategic analysis uncovers competitive position, while predictive analytics reveal consumer preferences. Key messages in creative multi-channel content engage, connect and differentiate. 

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Market segmentation is a thing of the past in an interconnected world. Transparency is key to efficient multi-market operations. Regional alignment reduces risks, ensuring messages and processes are effectively managed, with content shared across the region. Alignment reduces wasteful duplication of translations, training and images, and streamlines performance metrics. 

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Mobilized citizens are a powerful tool for advancing economic, political or social initiatives. Engagement begins with assessing public perceptions, and identifying opinion leaders to endorse the cause and recruit followers. Multi-platform content sustains the key messages to create measurable results, such as registering to vote or attending an event. 

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Corporate Strategy

Employee Engagement

Overview

An organization seeks to empower employees with a sense of commitment and shared vision. Research uncovers employee perceptions and suggests the strategies to raise internal awareness, reinforce a sense of belonging, standardize understanding about the organizational purpose and business vision, and commit their employees to their objectives. We  empower and engage internal actors so they become influencers and advocates for these organization, inside and outside.

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Corporate Strategy

Brand Engagement

Overview

A brand is an experience, more than name recognition, a slogan, or a campaign. A strong brand actively builds loyalty and generates leads by inspiring customer referrals and advocacy. Strategic analysis uncovers competitive position, while predictive analytics reveal consumer preferences. Key messages in creative multi-channel content engage, connect and differentiate. 

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Corporate Strategy

Regional Alignment

Overview

Market segmentation is a thing of the past in an interconnected world. Transparency is key to efficient multi-market operations. Regional alignment reduces risks, ensuring messages and processes are effectively managed, with content shared across the region. Alignment reduces wasteful duplication of translations, training and images, and streamlines performance metrics. 

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Corporate Strategy

Citizen Engagement

Overview

Mobilized citizens are a powerful tool for advancing economic, political or social initiatives. Engagement begins with assessing public perceptions, and identifying opinion leaders to endorse the cause and recruit followers. Multi-platform content sustains the key messages to create measurable results, such as registering to vote or attending an event. 

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

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