Expertise

Health & Wellness

Our Healthcare Consulting practice builds healthcare brands by engaging key opinion leaders, boards of directors, researchers, caregivers and patients themselves. Education, advocacy and evidence-based content are all leveraged as we help pharmaceutical companies, physicians, hospitals and healthcare providers build loyalty, advocate for treatments, enhance reputations and share credible and influential information.

Reach the right audiences at the right time.

Programs

Successful healthcare brands engage consumers at every step of the wellness journey—beyond the physician’s office. Understand patient ecosystems and secure the endorsement of those who influence patient choices. Multi-channel outreach combats myths and raises awareness about conditions, therapy options and lifestyle, creating trust and empowering patients to request referrals.

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Health is a person’s most valuable asset. Understanding this deep personal connection, building consumer trust takes on increased importance for wellness and nutrition products brands. Researching insights on why and how consumers choose wellness and nutrition products, and identifying key influencers, allows brands to build consumer loyalty and advocacy. 

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Doctors remain the strongest influencers of a patient’s journey. By hosting forums on a particular disease, inspire physicians to become advocates for a treatment approach with both peers and patients. Conversion begins with assessing the physician’s knowledge, then providing multi-platform content that overcomes myths and conveys the latest advances.

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When respected physicians and researchers become advocates, loyalty follows. Position key opinion leaders (KOLs) to share a distinct point of view, advocating for a treatment or medicine, with their peers. Amplify visibility using multi-platform, evidence-based content and thoughtful discourse in traditional, social and digital channels anchored by select in-person engagements.

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Health & Wellness

Patient Engagement

Overview

Successful healthcare brands engage consumers at every step of the wellness journey—beyond the physician’s office. Understand patient ecosystems and secure the endorsement of those who influence patient choices. Multi-channel outreach combats myths and raises awareness about conditions, therapy options and lifestyle, creating trust and empowering patients to request referrals.

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Health & Wellness

Wellness and Nutrition

Overview

Health is a person’s most valuable asset. Understanding this deep personal connection, building consumer trust takes on increased importance for wellness and nutrition products brands. Researching insights on why and how consumers choose wellness and nutrition products, and identifying key influencers, allows brands to build consumer loyalty and advocacy. 

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Health & Wellness

Healthcare Knowledge Forums

Overview

Doctors remain the strongest influencers of a patient’s journey. By hosting forums on a particular disease, inspire physicians to become advocates for a treatment approach with both peers and patients. Conversion begins with assessing the physician’s knowledge, then providing multi-platform content that overcomes myths and conveys the latest advances.

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

Health & Wellness

Healthcare Thought Leadership

Overview

When respected physicians and researchers become advocates, loyalty follows. Position key opinion leaders (KOLs) to share a distinct point of view, advocating for a treatment or medicine, with their peers. Amplify visibility using multi-platform, evidence-based content and thoughtful discourse in traditional, social and digital channels anchored by select in-person engagements.

Newlink Expert

  • Jorge Ramírez Díaz
    Vice President

    Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.

Media

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