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Expertise

Insights

We are committed to understanding audiences in a highly nuanced manner, empowering our clients to predict future behavior. We not only use every online and traditional tool at our disposal, but we develop new applications and technologies when what we want does not (yet) exist.

Information is power. Get it. Use it.

Programs

Mobile consumers make decisions on the fly.  To connect with these spur-of-the-moment decision-makers using smartphones, iPads and tablets, retailers must investigate, explore and research real-time online behavior. GPS and other location-based mobile marketing, sales promotion, branding and loyalty solutions fully vet multiple revenue scenarios and options. And then?  Watch sales grow. 

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Understanding where, when, how and why people make decisions takes the guesswork out of marketing campaign development. Too many businesses and political candidates make decisions based on instinct alone, when today’s predictive analytics have the power to anticipate consumer behavior. This data can shape campaigns that influence future decisions. 

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Market share is the lifeblood of a bank. Business leaders seeking intelligence on client and prospect motivation are armed with incredible detail, then given creative ways to make customer acquisitions. A one-two punch starts with market research and mapping, followed by communicating impactful creative content, bringing messages to life.
 

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Before office doors open or business cards change hands, brand development can shape perception.  A company  planning a market debut should gain market and competitive intelligence and reach strategic partnerships to influence key actors early. With a strategic marketing communications approach, market mapping tools, brand engagement and ongoing media relations, executives can validate their market entry decision, or assure a return on their expansion investment.

 

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Strategic Alliances

Insights

Mobility Marketing

Overview

Mobile consumers make decisions on the fly.  To connect with these spur-of-the-moment decision-makers using smartphones, iPads and tablets, retailers must investigate, explore and research real-time online behavior. GPS and other location-based mobile marketing, sales promotion, branding and loyalty solutions fully vet multiple revenue scenarios and options. And then?  Watch sales grow. 

Newlink Expert

Media

Insights

Predictive Agility

Overview

Understanding where, when, how and why people make decisions takes the guesswork out of marketing campaign development. Too many businesses and political candidates make decisions based on instinct alone, when today’s predictive analytics have the power to anticipate consumer behavior. This data can shape campaigns that influence future decisions. 

Newlink Expert

Media

Insights

Lead Generation

Overview

Market share is the lifeblood of a bank. Business leaders seeking intelligence on client and prospect motivation are armed with incredible detail, then given creative ways to make customer acquisitions. A one-two punch starts with market research and mapping, followed by communicating impactful creative content, bringing messages to life.
 

Newlink Expert

Media

Insights

Market Entry

Overview

Before office doors open or business cards change hands, brand development can shape perception.  A company  planning a market debut should gain market and competitive intelligence and reach strategic partnerships to influence key actors early. With a strategic marketing communications approach, market mapping tools, brand engagement and ongoing media relations, executives can validate their market entry decision, or assure a return on their expansion investment.

 

Newlink Expert

Media

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