Expertise

Lifestyle

Lifestyle boosts your brand’s status and trend values, positioning it within your customers’ lifestyle, means, and digital environment.

There’s another way to create greater awareness, credibility, and engagement, and that’s by expanding the influence of your products and sparking a conversation in different media.

Our specialized consultants in the fashion, beauty, gastronomy, consumer goods, and events industries are ready to help turn your brand into a lifestylebrand.

Programs

The ultimate win for any brand is for consumers to view its offerings as essential to their everyday life.  In any sector – food, beverage, tourism, fashion, décor, gastronomy, or financial services – when a brand becomes part of a lifestyle, it connects with the consumer at the aspirational level. This translates into incremental sales and improves brand image and perception. Our Lifestyle Journey program offers strategies for a market, whether B2B or B2C, to adopt a brand as part of its lifestyle.

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Work

Presentation of White Walker by Johnnie Walker

On November 28, 2018, Johnnie Walker introduced its new, limited-edition White...

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Johnnie & Letras District

Johnnie Walker took Barrio de Las Letras, Madrid’s Literary Quarter, and...

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Lifestyle

Lifestyle Journey

Overview

The ultimate win for any brand is for consumers to view its offerings as essential to their everyday life.  In any sector – food, beverage, tourism, fashion, décor, gastronomy, or financial services – when a brand becomes part of a lifestyle, it connects with the consumer at the aspirational level. This translates into incremental sales and improves brand image and perception. Our Lifestyle Journey program offers strategies for a market, whether B2B or B2C, to adopt a brand as part of its lifestyle.

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