Expertise

Reputation Management

In today’s real-time environment, outside forces constantly influence opinions about you, your organization and your brand, regardless of your participation.

We help organizations achieve authentic engagement that also fulfills desired expectations from all stakeholders, even when your brand is under siege.

Shape your reputation – don’t let others shape it for you.

Programs

Being prepared for reputation threats isn't a state of mind—it's a packed toolbox ready for use, next to the door. Resilient governments and businesses in vulnerable sectors use strategic information like risk assessment to develop a crisis handbook. Including messaging, training, and rollout plans, first response kits enable proactive defense.

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Reputation defense requires a full court press for organizations, governments and high-profile leaders facing crisis. Rapidly-deployed express strategy, such as messaging generation and media training, is coupled with perception assessment and monitoring. Comprehensive crisis management supports continued operations while mitigating risk and protecting image. Afterward, post-crisis analysis informs the future crisis playbook. 

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Challenges to Reputation never sleep. In times of crisis and momentum alike, leaders deserve a team constantly monitoring, defending and advocating for their brand. And it’s never been more needed than in today’s multi-cultural, interconnected marketplace. 

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In businesses or government, managing high-risk situations takes high-level strategy. Which risk scenarios represent the greatest reputation or operational threat? Which response tools will best mitigate those risks? Deep understanding of the public landscape enables leaders to be ready with ready-to-use tactics for protecting reputation in the moment most needed. 

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Forward-thinking. Provocative. Pioneer. A leader becomes viewed as an innovator by advocating new ideas and a clear point-of-view. Voicing forward-thinking, provocative opinions in top-ranked financial publications, at key events and in social media, a leader establishes a strong brand position.  Influencers that drive business growth take notice and engage.

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Work

Barrick: A comprehensive strategy worth its weight in gold

Caught in a contentious electoral climate, Barrick was the target of a campaign...

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CAF –Development Bank of Latin America

Since 2012, Newlink’s multi-disciplinary team has helped position CAF,...

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Habitat III – CAF Day

Habitat III was the third edition of the United Nations Conference on Housing...

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Reputation Management

Crisis Preparedness

Overview

Being prepared for reputation threats isn't a state of mind—it's a packed toolbox ready for use, next to the door. Resilient governments and businesses in vulnerable sectors use strategic information like risk assessment to develop a crisis handbook. Including messaging, training, and rollout plans, first response kits enable proactive defense.

Newlink Expert

  • Maria PisDudot
    Senior Vice President

    Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.

  • Angela Camacho
    Vice President

    Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.

Media

Reputation Management

Crisis Management

Overview

Reputation defense requires a full court press for organizations, governments and high-profile leaders facing crisis. Rapidly-deployed express strategy, such as messaging generation and media training, is coupled with perception assessment and monitoring. Comprehensive crisis management supports continued operations while mitigating risk and protecting image. Afterward, post-crisis analysis informs the future crisis playbook. 

Newlink Expert

  • Maria PisDudot
    Senior Vice President

    Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.

  • Angela Camacho
    Vice President

    Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.

Media

Reputation Management

Ongoing Reputation Management

Overview

Challenges to Reputation never sleep. In times of crisis and momentum alike, leaders deserve a team constantly monitoring, defending and advocating for their brand. And it’s never been more needed than in today’s multi-cultural, interconnected marketplace. 

Newlink Expert

  • Maria PisDudot
    Senior Vice President

    Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.

  • Angela Camacho
    Vice President

    Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.

Media

Reputation Management

Issues Management

Overview

In businesses or government, managing high-risk situations takes high-level strategy. Which risk scenarios represent the greatest reputation or operational threat? Which response tools will best mitigate those risks? Deep understanding of the public landscape enables leaders to be ready with ready-to-use tactics for protecting reputation in the moment most needed. 

Newlink Expert

  • Maria PisDudot
    Senior Vice President

    Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.

  • Angela Camacho
    Vice President

    Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.

Media

Reputation Management

Executive Thought Leadership

Overview

Forward-thinking. Provocative. Pioneer. A leader becomes viewed as an innovator by advocating new ideas and a clear point-of-view. Voicing forward-thinking, provocative opinions in top-ranked financial publications, at key events and in social media, a leader establishes a strong brand position.  Influencers that drive business growth take notice and engage.

Newlink Expert

  • Maria PisDudot
    Senior Vice President

    Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.

  • Angela Camacho
    Vice President

    Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.

Media

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