Expertise

Social Marketing

In today’s hyper-connected world, social channels have become key to engaging audiences of all kinds, from employees to shareholders, clients and voters. A robust and current understanding of these channels is essential to communicating effectively in this interconnected world. Newlink's social media professionals work across all platforms to deliver consistent messages across channels, geographies, languages and formats.

Become part of the conversation. Be social.

Programs

Automated monitoring only goes so far; skilled professionals connect the dots.  By interpreting activity and identifying potential crises, executives and candidates benefit from analytics-driven insights on consumer opinion and sentiment drivers. This qualitative analysis of global social media conversations and context highlights important brand and customer activity nuances.

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Your brand is active on social media, but is it effective? An audit assesses the breadth, depth and impact of a brand and its competitors across social networks. With strengths and weaknesses uncovered, new strategies will strengthen brand presence and impact across the most relevant social networks.

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Create excitement and magnify the impact of live events by inspiring social participation – activate your audience  . Key event triggers will motivate participants to engage, participate and post creative content    before, during and after the event in their own social channels. Measure results using published hashtags, Instagram shares and other social media metrics.

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Brand value is sometimes nebulous – sometimes, it can actually bring in direct revenue from social channels. Your online forums may have hidden potential that can be accessed by selling ads or charging fees.  Create new revenue streams with a full valuation of your social networks, and then implementing revenue-generating strategies.

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Innovating at the speed of social media is energizing—and absolutely necessary for continuing to be relevant in the online space. Empowered with the insights of  multi-disciplinary editorial board and ongoing optimization keeps your social channels on pace with the speed of change, well-positioned to pursue innovation opportunities before competitors do.

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Structuring an in-house social media team can be a thoughtful exercise hiring the right talent and creating strong operational infrastructure. Evaluate strategic goals, internal resources, and identify management tools, human capital, processes and financial structures. Your reward: a sustainable and strategic social media operation.

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Who’s on first—or on Facebook? Message confusion and crisis response missteps are all too common when uncoordinated departments engage separately online. Clearly articulate crisis response processes and day-to-day governing protocols by building a framework for organizational engagement including corporate social media guidelines and a company social media asset inventory. 

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Too often, organizations “do” before they “plan”—particularly in social media.  Without a strategy, this action can diffuse brand impact. Taking inventory enables the organization to prioritize its social media channels and create a consistent presence. Creative, made-for-social content, published and distributed specifically to targeted audiences, connects social messages to business objectives. 

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Work

UNFPA and Newlink: United to Overcome Challenges

Between 2008 and 2011, The United Nations Population Fund (UNFPA), sponsored by...

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ACACIA Eco-Living - Luxury Homes

Through a strategic Facebook campaign, this real-estate company was able to...

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MTV: Super Shore - Life Unscripted

MTV Latinoamérica and Newlink’s Social Marketing team promoted the reality...

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Guacalito de la Isla

How do you make yourself known and still remain hidden? Guacalito used a...

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@MTVLA Instagram Growth

Through a user-driven editorial strategy, MTVLA was able to better connect with...

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#Redes

What is the best way to connect with passionate sports fans on social media?...

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Social Marketing

Conversation Assessment

Overview

Automated monitoring only goes so far; skilled professionals connect the dots.  By interpreting activity and identifying potential crises, executives and candidates benefit from analytics-driven insights on consumer opinion and sentiment drivers. This qualitative analysis of global social media conversations and context highlights important brand and customer activity nuances.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Social Footprint Audit

Overview

Your brand is active on social media, but is it effective? An audit assesses the breadth, depth and impact of a brand and its competitors across social networks. With strengths and weaknesses uncovered, new strategies will strengthen brand presence and impact across the most relevant social networks.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Offline to Online Activations

Overview

Create excitement and magnify the impact of live events by inspiring social participation – activate your audience  . Key event triggers will motivate participants to engage, participate and post creative content    before, during and after the event in their own social channels. Measure results using published hashtags, Instagram shares and other social media metrics.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Monetizing Participation on Social Platforms

Overview

Brand value is sometimes nebulous – sometimes, it can actually bring in direct revenue from social channels. Your online forums may have hidden potential that can be accessed by selling ads or charging fees.  Create new revenue streams with a full valuation of your social networks, and then implementing revenue-generating strategies.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Sustained Innovation

Overview

Innovating at the speed of social media is energizing—and absolutely necessary for continuing to be relevant in the online space. Empowered with the insights of  multi-disciplinary editorial board and ongoing optimization keeps your social channels on pace with the speed of change, well-positioned to pursue innovation opportunities before competitors do.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Social Empowerment

Overview

Structuring an in-house social media team can be a thoughtful exercise hiring the right talent and creating strong operational infrastructure. Evaluate strategic goals, internal resources, and identify management tools, human capital, processes and financial structures. Your reward: a sustainable and strategic social media operation.

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Social Marketing

Social Corporate Governance

Overview

Who’s on first—or on Facebook? Message confusion and crisis response missteps are all too common when uncoordinated departments engage separately online. Clearly articulate crisis response processes and day-to-day governing protocols by building a framework for organizational engagement including corporate social media guidelines and a company social media asset inventory. 

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

Social Marketing

Participation on Social Platforms

Overview

Too often, organizations “do” before they “plan”—particularly in social media.  Without a strategy, this action can diffuse brand impact. Taking inventory enables the organization to prioritize its social media channels and create a consistent presence. Creative, made-for-social content, published and distributed specifically to targeted audiences, connects social messages to business objectives. 

Newlink Expert

  • Mauricio Samayoa
    Senior Director

    Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online. 

Media

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