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A Taste of Newlink for influencers #onLincoln

Picture this: you’re invited to join Miami’s top foodie influencers to enjoy a culinary evening in Miami’s prime destination: Lincoln Road. Sounds pretty tasty, right? For some Miami-based foodies, this dream was a reality, and on National Rum Day nonetheless!

On August 16th, Newlink planned a mouthwatering evening at Lincoln Road, one of Miami’s most colorful and iconic destinations, not only for its size, but because it’s also the home of some of the hottest restaurants and shops in the city. On that Wednesday evening, 10 local influencers were treated to a food-centric experience cooked up to perfection: the Lincoln Road Food Hop.

Our foodies were welcomed by the Lincoln Road and Newlink team and treated to sparkling prosecco at Juvia; what better way to kick off the night than with some refreshing bubbles and jaw dropping views in Miami? Our guests were also given an envy inducing gift bag filled with Instagram-ready goodies for their posts #onLincoln.

The group then had a nice walk to the next location, and a little exercise is sure to make you at least slightly peckish, so it was a good thing that we stopped at Meat Market, where the food happens to be as savory and as it is selfie material. After a few bites, the appetites were teased, pictures were shared, and we were hungry for more. Next stop: Spris.

Any good foodie knows that food is not just how it tastes, it’s also how it’s made, so they all had the chance enjoy some savory and artisanal pizzas. The evening concluded on a sweet note at the newly opened Mr. Bing where our guests got to enjoy a unique twist on classic ice cream for dessert.

As this dreamy and flavorsome evening #onLincoln came to an end, these top influencers (and their huge followings) realized Lincoln Road is more - SO MUCH MORE - than a tourist attraction. It’s part of the heart and soul of Miami, a great place to be, and just plain delicious.

Feedback was overwhelmingly positive: “Fabulous”, “different”, and “one of the best events” are just some of the comments from our influential guests, AND WE LOVE IT! Beyond this incredible feedback, we also achieved incredible KPIs from the coverage generated by our guests – more than 700k total impressions from influencer content!
The Food Hop was a success and testament to the power of collaboration between Newlink & the Lincoln Road team. We were hands-on before, during and after the event, managing logistics and treating our client and guests like royalty. And although the group went home full, Newlink was left hungry for more.

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