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Newlink and Mastercard come together for Priceless Cities experiences

Going over for dinner at your friend’s house might not seem like anything special, but when Food Network Host, Author and Chef Ingrid Hoffman is hosting it, you have to make sure you show up hungry and ready to be amazed.

As part of Mastercard’s Priceless Cities experiences for its affluent subscribers, Newlink supported the coordination of this exceptional experience.  A 5-course Spanish inspired dinner accompanied by an evening of culinary secrets, new friends and ideal wine pairings. 

As host of Food Network’s Simply Delicioso, as well as Galavision/Univision hit series Delicioso, Ingrid is known for her practical approach and the latin flare she adds to all her recipes, that by the way, she revealed it’s close to the ten thousand mark.

Held July 14th in her Brickell home, the occasion was an intimate group of Miami's top foodie influencers, Mastercard Black clients and Newlink & MC executives. You can imagine the conversation was nothing short of interesting, and we got to ask Ingrid about her life, where she draws creativity from and what her actual diet is like since cooking is her job.

For Newlink, it provided further insight into the affluent space; it showed us how a brand can be differentiated within this target segment, the importance of consumer touchpoints and how affluent means so much more than rich and old.  

 

The event was widely successful; most participants couldn’t believe it was her actual home to begin with, and the event ended up carrying on way past its schedule.  To conclude the evening and as a parting gift, everyone got to leave with a signed copy of the book she confessed is closest to her heart, her TV show’s namesake, Simply Delicioso. 

Here is the night’s menu:

1.  Spanish charcuterie Plate
• Mixed Olives
• Wine Jelly
• Membrillo
• Jamon Serrano
• Jamon Ibérico de Bellota
• Cabrales Cheese
• Manchego Cheese
 
2. Honey dew melon soup with sour cream, prosciutto and mint
3. Fig salad with guava dressing
4. Fideuá
5. Crema Catalana

And a lot of wine….


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