Ariel Martínez

Director - Creative Center of Excellence (COE)

Ariel Martinez, an accomplished marketer, creative strategist and consummate client services manager, is now driving the expansion of Newlink’s creative operational capabilities as director of the Creative Center of Excellence (COE).

With a holistic and pragmatic approach, Ariel is responsible for understanding and meeting the creative needs and challenges of current and potential clients, deploying the best global Newlink resources to guarantee excellence and business impact. 

With more than 25 years of experience in creative operations and account management, including noteworthy international accounts such as Toyota and Nestlé, Ariel knows how to successfully carry out effective plans to boost business growth.

Before joining Newlink, he was client services director for Dentsu Aegis Network Argentina. He also led operations in other renowned agencies as country manager of Kantar Worldpanel, operations director at GC Comunicación, general director of Visual Latina Argentina and account director at McCann-Erickson Argentina.

Ariel studied Advertising at Lomas de Zamora National University (UNLZ). He is passionate about cinema, sushi and, as any good Argentine, asado.

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