Carlos Serantes

President - Newlink Spain

Carlos Serantes is one of the most respected public relations professionals in Spain, having led numerous entertainment, lifestyle, and fashion projects in Spain over the course of his career.

He launched his marketing career by creating an innovative, youth-oriented product for Banco Hispanoamericano known as Hispano 20, a pioneering banking project in Spain.

In the ensuing years, he would develop several lifestyle concepts; one notable highlight was Archy Club, in which he shared a table with celebrities ranging from John John Kennedy to the Rolling Stones. Carlos has drawn upon his broad expertise to develop other projects, including Pachá Ibiza’s international communications strategy and the launch of the Rock in Rio festival.

Carlos has been the creator of major events for different brands, including supporting LG’s big Formula 1 prize gala and Coca-Cola’s 100 years of happiness celebration. He also has assisted Lexus and L’Oréal Paris with its presence on different platforms.

His work in the fashion world has included designing the Giorgio Armani exhibition event at the Guggenheim Museum and producing various editions of the Mercedes-Benz Madrid Fashion Week, as well as providing high-level consulting for global fashion companies. Carlos has put on events for designers such as Miuccia Prada, Jean-Paul Gaultier, Christian Louboutin, and Tom Ford, many of which have featured prominent celebrities like Claudia Schiffer, Elle Macpherson, George Clooney, David Beckham, and Bruce Willis.

His lengthy track record in the area of institutional relations has included working on numerous events involving the Spanish royal family and the royal family of the principality of Monaco.

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