Carlos Vignon Whaley

Managing Director

As Newlink Mexico’s Managing Director, Carlos Vignon Whaley plays a key role in bolstering the company’s collaborative consulting approach and producing transformational outcomes for our clients in that country.

An expert in designing and implementing marketing and sales strategies, Carlos has more than 20 years of experience in brand management and has demonstrated his ability for spurring a company’s growth. His areas of expertise include product and brand development and positioning, expansion and sales strategies, market intelligence, client relation and multichannel campaign development.

Throughout his career, he has held many management positions at leading agencies and brands in both public and private sectors. Prior to joining Newlink, he was Marketing Director at Price Shoes México and OfficeMax México and Marketing & Operations Leader at DC Foods, where he was responsible for the launch of operations in the United States and Mexico. As Marketing Director at Correos de México, he successfully led the process of developing a new image for the postal service. He began his career in advertising at the Mexican offices of  respected international agencies McCann Erickson and Ogilvy & Mather.

Carlos has vast experience in budget management, public relations and engagement actions. As a leader, his energetic spirit and strategic vision ensure that ideas and creative processes are effectively implemented to achieve the best results.

He has a bachelor’s degree in Communication Sciences from Universidad Anahuac México Norte. He has a strong command of Spanish and English as well as a solid knowledge of French.

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