Eduardo del Rivero, a leading expert in advertising, media and marketing in U.S. Hispanic markets
Strategically counsels Newlink clients on how to successfully brand and position their organizations, and connect with multicultural consumers across numerous geographies.
Eduardo brings his valuable insight and expertise to Newlink to help companies position themselves in front of the ever-growing and powerful Hispanic consumer.
Prior to joining Newlink, Eduardo worked for the advertising firm Ogilvy & Mather in London, and also for Young & Rubicam, which took him to Mexico and Paris to handle accounts for Procter & Gamble, General Foods and Frito Lay. Eduardo then moved to California to focus his career on the U.S. Hispanic market, working for top-ranked agency, MD&A. He then launched his own agency, Del Rivero Messianu, which later sold to DDB Worldwide.
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