Newlinkers

Flora Proverbio

Senior Consultant

Flora Proverbio is a strategy and innovation consultant with more than 20 years of experience in developing and enhancing brands and helping companies to evolve. She brings her strategic vision and experience to key projects at Newlink, helping clients innovate and find opportunities to grow their businesses.

She began her career in strategic planning and innovation in Miami, later working in New York, Los Angeles, Shanghai, Madrid and Moscow. She worked in strategic planning at Alma DDB, The Vidal Partnership, AFG McCann Group and Del Campo Saatchi & Saatchi. In 2018, she created Ethnostrategy, a boutique consultancy specialized in creating and developing brands, products, services, channels, communication platforms and experiences.

Flora studied Fashion Design at University of Buenos Aires’ School of Architecture and Design. She is a graduate of an executive program on Behavioral Economics at Torcuato Di Tella University in Buenos Aires. She teaches at Miami Ad School in Buenos Aires and at the Think Campus of Latin University of Costa Rica.

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