Juan Alberto González Esparza

Managing Partner

Juan Alberto González Esparza (Beto) is a visionary thought-leader and highly accomplished business innovator with more than 25-years of experience inspiring success and positive change in individuals, teams and global organizations.

He brings to Newlink and Newlink clients strong practical and philosophical insights for achieving goals and for meeting the challenges of the New Era of business driven by digital technologies and a shift in values.

Beto has integrated his own specialized consultancy dedicated to high level coaching for top executives, B+20, to Newlink. The premise and values for B+20 are fully aligned with Newlink’s Orbital Thinking and imperatives for Igniting Transformation.

A passionate change maker, Beto is focused on taking people and organizations to their highest levels, bringing more value to the marketplace.

His professional background includes 15 years in senior positions with Microsoft; first serving as CEO for the Andean Region, CEO for Colombia and Peru and subsequently CEO Microsoft Mexico. He holds postgraduate degrees in Leadership from the Bench Program and Wharton University, along with professional certifications. He studied leadership at MIT Sloan Executive and received his bachelor’s in Cybernetics Engineering and Computer Science from La Salle University in Mexico City.

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