Robert Martinez

Senior Manager

An expert in the travel and tourism sector, Robert Martinez leads communications efforts for Newlink clients Buenos Aires, Riviera Nayarit, Hotel Xcaret Mexico, Original Group and Expedia Group.

He oversees strategic direction, conducts media trainings, generates high-level opportunities in traditional and digital platforms, manages events, handles crisis communications and more for his clients. Robert also offers strategic counsel to the firm’s other clients.
With more than a decade of communications experience, Robert has collaborated with a wide variety of tourism, real estate, hospitality and lifestyle projects and accounts. Attuned to market and cultural trends, he leverages his social-media knowhow, copywriting skills, media-relations savvy and extensive network of contacts to create innovative, tailored strategies that generate concrete results.

Robert launched his career in 2005 at rbb Public Relations, the award-winning agency based in Coral Cables, where he worked on accounts that included Starbucks Coffee Company and Fairchild Tropical Botanic Garden.  In 2009 he joined Diamond Public Relations, the Miami agency specializing in luxury travel and tourism. There he focused on enhancing the profile of such hotel brands as Marriott, Westin, Trump International, and Viceroy as well as boutique properties like the Hotel Victor, Eden Roc Cap Cana and Kura Hulanda.

Robert graduated from Florida International University in Miami with a bachelor’s degree in public relations.

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