Health & Wellness
Patient Engagement
Overview
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Tourism
Reputation Enhancer
Overview
Newlink Expert
Teresa Villarreal
Senior Vice President
Teresa Villarreal heads Newlink’s multifaceted tourism department, effectively overseeing the operation of key accounts that increase visibility for travel clients and destinations.
Media
Corporate Strategy
Employee Engagement
Overview
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Insights
Mobility Marketing
Overview
Mobile consumers make decisions on the fly. To connect with these spur-of-the-moment decision-makers using smartphones, iPads and tablets, retailers must investigate, explore and research real-time online behavior. GPS and other location-based mobile marketing, sales promotion, branding and loyalty solutions fully vet multiple revenue scenarios and options. And then? Watch sales grow.
Newlink Expert
Kjell de Orr
Managing Partner
Kjell De Orr focuses on research, surveying and data mining to understand audiences in a highly nuanced manner.
Media
Social Marketing
Conversation Assessment
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Social Marketing
Social Footprint Audit
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Insights
Predictive Agility
Overview
Understanding where, when, how and why people make decisions takes the guesswork out of marketing campaign development. Too many businesses and political candidates make decisions based on instinct alone, when today’s predictive analytics have the power to anticipate consumer behavior. This data can shape campaigns that influence future decisions.
Newlink Expert
Kjell de Orr
Managing Partner
Kjell De Orr focuses on research, surveying and data mining to understand audiences in a highly nuanced manner.
Media
Social Marketing
Offline to Online Activations
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Social Marketing
Monetizing Participation on Social Platforms
Overview
Brand value is sometimes nebulous – sometimes, it can actually bring in direct revenue from social channels. Your online forums may have hidden potential that can be accessed by selling ads or charging fees. Create new revenue streams with a full valuation of your social networks, and then implementing revenue-generating strategies.
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Social Marketing
Sustained Innovation
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Social Marketing
Social Empowerment
Overview
Structuring an in-house social media team can be a thoughtful exercise hiring the right talent and creating strong operational infrastructure. Evaluate strategic goals, internal resources, and identify management tools, human capital, processes and financial structures. Your reward: a sustainable and strategic social media operation.
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Business Transformation
Transformation Journey
Overview
Whether adapting, changing or innovating, an organization can inspire employees to embrace a new reality. When triggered by M&A, reorganization, rebranding or other events, execution on the transformation strategy is essential to achieving goals. Set the course for a positive journey using proactive tools like impact assessment, transformation roadmap, and values ideation.
Newlink Expert
María José Rubio
Consultant
Maria José Rubio helps organizations navigate change to achieve optimal performance and meet and exceed business goals.
Ignacio Pulido
Strategic Partner, Consultant
Works with Newlink’s clients assessing and implementing corporate and business strategies, commercial channel strategies, sales and distribution effectiveness optimization programs, organizational design, and change management programs.
Rainer Braumann
Strategic Partner, Consultant
Works with Newlink’s clients in operational planning, supply chain management improvement, operational synergies evaluation, and operational integration, as well as in the development of commercial and distribution strategies.
María Corina Pérez
Strategic Partner, Consultant
Works with Newlink on commercial management optimization projects, business and marketing strategies development, promotional investment optimization, supply chain integration, organizational transformation, and business process redesign.
Leonardo Reinoza
Strategic Partner, Consultant
Works with Newlink on projects involving firm valuations, operational integrations, corporate strategy development, commercial strategy redesign, and organizational transformation, mostly in the energy and consumer products sectors.
Ahcotecaatl Vidales
Strategic Partner, Consultant
Ahcotecaatl “Ahco” Vidales works with Newlink’s clients developing and implementing business solutions in areas such as the definition of corporate and business unit strategies, operational improvements, technology use implementation and optimization, organizational design, and human talent and change management.
José Luis Berzunza
Strategic Partner, Consultant
José Luis Berzunza works with Newlink’s clients developing and executing business solutions in areas such as financial analysis and value chain cost and income visibility, operational improvements, business intelligence strategies, technology use implementation and optimization, organizational design, and the definition of corporate governance structures.
Valdemar Cantú Manzo
Strategic Partner, Consultant
Valdemar J. Cantú Manzo works with Newlink’s clients developing and implementing business solutions in areas such as cost and income visibility, operational improvements, business intelligence strategies, technology use optimization, and international project planning.
Oscar Girola
Strategic Partner, Consultant
Oscar Girola works with Newlink’s clients on leadership alignment, cultural integration, business strategy, and board advisory projects.
Mauricio Goldstein
Consultant, founding partner at Corall
Mauricio Goldstein, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. With a focus on proven, strategic innovative methods, he acts as a catalyst for clients to welcome organizational and cultural change.
Fabio Betti
Consultant, founding partner at Corall
Fabio Betti, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. Through strategic communication and leadership, he empowers clients to evolve and embrace change.
Media
Business Transformation
Connecting to purpose
Overview
A Purpose weaves a fabric that connects individuals on a personal, professional and organizational level. For a company, a global non-profit or an association, it provides a unifying call to action. This rallying cry shapes outcomes by inspiring commitment to common values and shared goals.
Newlink Expert
María José Rubio
Consultant
Maria José Rubio helps organizations navigate change to achieve optimal performance and meet and exceed business goals.
Ignacio Pulido
Strategic Partner, Consultant
Works with Newlink’s clients assessing and implementing corporate and business strategies, commercial channel strategies, sales and distribution effectiveness optimization programs, organizational design, and change management programs.
Rainer Braumann
Strategic Partner, Consultant
Works with Newlink’s clients in operational planning, supply chain management improvement, operational synergies evaluation, and operational integration, as well as in the development of commercial and distribution strategies.
María Corina Pérez
Strategic Partner, Consultant
Works with Newlink on commercial management optimization projects, business and marketing strategies development, promotional investment optimization, supply chain integration, organizational transformation, and business process redesign.
Leonardo Reinoza
Strategic Partner, Consultant
Works with Newlink on projects involving firm valuations, operational integrations, corporate strategy development, commercial strategy redesign, and organizational transformation, mostly in the energy and consumer products sectors.
Ahcotecaatl Vidales
Strategic Partner, Consultant
Ahcotecaatl “Ahco” Vidales works with Newlink’s clients developing and implementing business solutions in areas such as the definition of corporate and business unit strategies, operational improvements, technology use implementation and optimization, organizational design, and human talent and change management.
José Luis Berzunza
Strategic Partner, Consultant
José Luis Berzunza works with Newlink’s clients developing and executing business solutions in areas such as financial analysis and value chain cost and income visibility, operational improvements, business intelligence strategies, technology use implementation and optimization, organizational design, and the definition of corporate governance structures.
Valdemar Cantú Manzo
Strategic Partner, Consultant
Valdemar J. Cantú Manzo works with Newlink’s clients developing and implementing business solutions in areas such as cost and income visibility, operational improvements, business intelligence strategies, technology use optimization, and international project planning.
Oscar Girola
Strategic Partner, Consultant
Oscar Girola works with Newlink’s clients on leadership alignment, cultural integration, business strategy, and board advisory projects.
Mauricio Goldstein
Consultant, founding partner at Corall
Mauricio Goldstein, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. With a focus on proven, strategic innovative methods, he acts as a catalyst for clients to welcome organizational and cultural change.
Fabio Betti
Consultant, founding partner at Corall
Fabio Betti, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. Through strategic communication and leadership, he empowers clients to evolve and embrace change.
Media
Business Transformation
Cultural Integration
Overview
Blending cultures during M&A is a delicate art—a necessary process essential to achieving the intended goals. Leaders must live the combined organization’s new values, inspiring diverse groups to function as one. Planning teams listen and shape what to rescue, what to eliminate and how to integrate the new culture.
Newlink Expert
María José Rubio
Consultant
Maria José Rubio helps organizations navigate change to achieve optimal performance and meet and exceed business goals.
Ignacio Pulido
Strategic Partner, Consultant
Works with Newlink’s clients assessing and implementing corporate and business strategies, commercial channel strategies, sales and distribution effectiveness optimization programs, organizational design, and change management programs.
Rainer Braumann
Strategic Partner, Consultant
Works with Newlink’s clients in operational planning, supply chain management improvement, operational synergies evaluation, and operational integration, as well as in the development of commercial and distribution strategies.
María Corina Pérez
Strategic Partner, Consultant
Works with Newlink on commercial management optimization projects, business and marketing strategies development, promotional investment optimization, supply chain integration, organizational transformation, and business process redesign.
Leonardo Reinoza
Strategic Partner, Consultant
Works with Newlink on projects involving firm valuations, operational integrations, corporate strategy development, commercial strategy redesign, and organizational transformation, mostly in the energy and consumer products sectors.
Ahcotecaatl Vidales
Strategic Partner, Consultant
Ahcotecaatl “Ahco” Vidales works with Newlink’s clients developing and implementing business solutions in areas such as the definition of corporate and business unit strategies, operational improvements, technology use implementation and optimization, organizational design, and human talent and change management.
José Luis Berzunza
Strategic Partner, Consultant
José Luis Berzunza works with Newlink’s clients developing and executing business solutions in areas such as financial analysis and value chain cost and income visibility, operational improvements, business intelligence strategies, technology use implementation and optimization, organizational design, and the definition of corporate governance structures.
Valdemar Cantú Manzo
Strategic Partner, Consultant
Valdemar J. Cantú Manzo works with Newlink’s clients developing and implementing business solutions in areas such as cost and income visibility, operational improvements, business intelligence strategies, technology use optimization, and international project planning.
Oscar Girola
Strategic Partner, Consultant
Oscar Girola works with Newlink’s clients on leadership alignment, cultural integration, business strategy, and board advisory projects.
Mauricio Goldstein
Consultant, founding partner at Corall
Mauricio Goldstein, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. With a focus on proven, strategic innovative methods, he acts as a catalyst for clients to welcome organizational and cultural change.
Fabio Betti
Consultant, founding partner at Corall
Fabio Betti, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. Through strategic communication and leadership, he empowers clients to evolve and embrace change.
Media
Business Transformation
Leadership Alignment
Overview
Agreement from an executive is not the same as an aligned leadership team focused on a common goal. To inspire others, leaders must share a commitment to an organizational evolution. When approaching times of regional reorganization, M&A, crisis or other profound changes, genuine dialogue with individual executives begets higher-level outcomes.
Newlink Expert
María José Rubio
Consultant
Maria José Rubio helps organizations navigate change to achieve optimal performance and meet and exceed business goals.
Ignacio Pulido
Strategic Partner, Consultant
Works with Newlink’s clients assessing and implementing corporate and business strategies, commercial channel strategies, sales and distribution effectiveness optimization programs, organizational design, and change management programs.
Rainer Braumann
Strategic Partner, Consultant
Works with Newlink’s clients in operational planning, supply chain management improvement, operational synergies evaluation, and operational integration, as well as in the development of commercial and distribution strategies.
María Corina Pérez
Strategic Partner, Consultant
Works with Newlink on commercial management optimization projects, business and marketing strategies development, promotional investment optimization, supply chain integration, organizational transformation, and business process redesign.
Leonardo Reinoza
Strategic Partner, Consultant
Works with Newlink on projects involving firm valuations, operational integrations, corporate strategy development, commercial strategy redesign, and organizational transformation, mostly in the energy and consumer products sectors.
Ahcotecaatl Vidales
Strategic Partner, Consultant
Ahcotecaatl “Ahco” Vidales works with Newlink’s clients developing and implementing business solutions in areas such as the definition of corporate and business unit strategies, operational improvements, technology use implementation and optimization, organizational design, and human talent and change management.
José Luis Berzunza
Strategic Partner, Consultant
José Luis Berzunza works with Newlink’s clients developing and executing business solutions in areas such as financial analysis and value chain cost and income visibility, operational improvements, business intelligence strategies, technology use implementation and optimization, organizational design, and the definition of corporate governance structures.
Valdemar Cantú Manzo
Strategic Partner, Consultant
Valdemar J. Cantú Manzo works with Newlink’s clients developing and implementing business solutions in areas such as cost and income visibility, operational improvements, business intelligence strategies, technology use optimization, and international project planning.
Oscar Girola
Strategic Partner, Consultant
Oscar Girola works with Newlink’s clients on leadership alignment, cultural integration, business strategy, and board advisory projects.
Mauricio Goldstein
Consultant, founding partner at Corall
Mauricio Goldstein, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. With a focus on proven, strategic innovative methods, he acts as a catalyst for clients to welcome organizational and cultural change.
Fabio Betti
Consultant, founding partner at Corall
Fabio Betti, a founding partner at Brazil’s Corall, collaborates with Newlink in the area of business transformation. Through strategic communication and leadership, he empowers clients to evolve and embrace change.
Media
Tourism
Trend Driver
Overview
Buzz is a powerful force. Prominent celebrities and prestigious partners work with tourism executives to outperform competitor hype and inject a mass appeal boost into broader brand marketing strategies. These strategic relationships not only attract attention—they build brand awareness, influence the target audience, and increase brand equity and revenue.
Newlink Expert
Teresa Villarreal
Senior Vice President
Teresa Villarreal heads Newlink’s multifaceted tourism department, effectively overseeing the operation of key accounts that increase visibility for travel clients and destinations.
Media
Tourism
Breaking Into The LGBT Market
Overview
A simple, informed invitation is the first step toward attracting LGBT travelers. Tourism officials and brand executives showcase a progressive approach through tactics like influencer engagement, media relations, and message development focused on welcoming diverse travelers. By inspiring brand awareness and loyalty from LGBT customers, businesses cultivate new profitability.
Newlink Expert
Teresa Villarreal
Senior Vice President
Teresa Villarreal heads Newlink’s multifaceted tourism department, effectively overseeing the operation of key accounts that increase visibility for travel clients and destinations.
Media
Tourism
Channel Marketing
Overview
Every industry has a few favored destinations, with buzz built by insider recommendations. Strategic B2B destination executives use tools like landscape auditing to gain insight into relevant industry influencer communities. With direct outreach and engaging content like video and infographics, inspire tastemakers to spark awareness and momentum for a location.
Newlink Expert
Teresa Villarreal
Senior Vice President
Teresa Villarreal heads Newlink’s multifaceted tourism department, effectively overseeing the operation of key accounts that increase visibility for travel clients and destinations.
Media
Tourism
Destination Marketing
Overview
Every place wants to be this year’s “hot” destination. The race is on for destination and government officials seeking top-of-mind status and improved value perception among travelers in their target consumer markets. Begin the journey with a "Know your customer" analysis, before shifting into high gear with active marketing campaigns.
Newlink Expert
Teresa Villarreal
Senior Vice President
Teresa Villarreal heads Newlink’s multifaceted tourism department, effectively overseeing the operation of key accounts that increase visibility for travel clients and destinations.
Media
Insights
Lead Generation
Overview
Market share is the lifeblood of a bank. Business leaders seeking intelligence on client and prospect motivation are armed with incredible detail, then given creative ways to make customer acquisitions. A one-two punch starts with market research and mapping, followed by communicating impactful creative content, bringing messages to life.
Newlink Expert
Kjell de Orr
Managing Partner
Kjell De Orr focuses on research, surveying and data mining to understand audiences in a highly nuanced manner.
Media
Insights
Market Entry
Overview
Newlink Expert
Kjell de Orr
Managing Partner
Kjell De Orr focuses on research, surveying and data mining to understand audiences in a highly nuanced manner.
Media
Reputation Management
Crisis Preparedness
Overview
Being prepared for reputation threats isn't a state of mind—it's a packed toolbox ready for use, next to the door. Resilient governments and businesses in vulnerable sectors use strategic information like risk assessment to develop a crisis handbook. Including messaging, training, and rollout plans, first response kits enable proactive defense.
Newlink Expert
Maria PisDudot
Senior Vice President
Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.
Angela Camacho
Vice President
Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.
Media
Reputation Management
Crisis Management
Overview
Reputation defense requires a full court press for organizations, governments and high-profile leaders facing crisis. Rapidly-deployed express strategy, such as messaging generation and media training, is coupled with perception assessment and monitoring. Comprehensive crisis management supports continued operations while mitigating risk and protecting image. Afterward, post-crisis analysis informs the future crisis playbook.
Newlink Expert
Maria PisDudot
Senior Vice President
Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.
Angela Camacho
Vice President
Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.
Media
Reputation Management
Ongoing Reputation Management
Overview
Challenges to Reputation never sleep. In times of crisis and momentum alike, leaders deserve a team constantly monitoring, defending and advocating for their brand. And it’s never been more needed than in today’s multi-cultural, interconnected marketplace.
Newlink Expert
Maria PisDudot
Senior Vice President
Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.
Angela Camacho
Vice President
Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.
Media
Reputation Management
Issues Management
Overview
In businesses or government, managing high-risk situations takes high-level strategy. Which risk scenarios represent the greatest reputation or operational threat? Which response tools will best mitigate those risks? Deep understanding of the public landscape enables leaders to be ready with ready-to-use tactics for protecting reputation in the moment most needed.
Newlink Expert
Maria PisDudot
Senior Vice President
Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.
Angela Camacho
Vice President
Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.
Media
Health & Wellness
Wellness and Nutrition
Overview
Health is a person’s most valuable asset. Understanding this deep personal connection, building consumer trust takes on increased importance for wellness and nutrition products brands. Researching insights on why and how consumers choose wellness and nutrition products, and identifying key influencers, allows brands to build consumer loyalty and advocacy.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Health & Wellness
Healthcare Knowledge Forums
Overview
Doctors remain the strongest influencers of a patient’s journey. By hosting forums on a particular disease, inspire physicians to become advocates for a treatment approach with both peers and patients. Conversion begins with assessing the physician’s knowledge, then providing multi-platform content that overcomes myths and conveys the latest advances.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Health & Wellness
Healthcare Thought Leadership
Overview
When respected physicians and researchers become advocates, loyalty follows. Position key opinion leaders (KOLs) to share a distinct point of view, advocating for a treatment or medicine, with their peers. Amplify visibility using multi-platform, evidence-based content and thoughtful discourse in traditional, social and digital channels anchored by select in-person engagements.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Corporate Strategy
Brand Engagement
Overview
A brand is an experience, more than name recognition, a slogan, or a campaign. A strong brand actively builds loyalty and generates leads by inspiring customer referrals and advocacy. Strategic analysis uncovers competitive position, while predictive analytics reveal consumer preferences. Key messages in creative multi-channel content engage, connect and differentiate.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Corporate Strategy
Regional Alignment
Overview
Market segmentation is a thing of the past in an interconnected world. Transparency is key to efficient multi-market operations. Regional alignment reduces risks, ensuring messages and processes are effectively managed, with content shared across the region. Alignment reduces wasteful duplication of translations, training and images, and streamlines performance metrics.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Corporate Strategy
Citizen Engagement
Overview
Mobilized citizens are a powerful tool for advancing economic, political or social initiatives. Engagement begins with assessing public perceptions, and identifying opinion leaders to endorse the cause and recruit followers. Multi-platform content sustains the key messages to create measurable results, such as registering to vote or attending an event.
Newlink Expert
Jorge Ramírez Díaz
Vice President
Jorge Ramírez Díaz develops strategic communications and marketing strategies for a range of clients in the corporate and healthcare and wellness arenas.
Media
Orbital Strategy
Overview
Newlink Expert
Media
Social Marketing
Social Corporate Governance
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
Reputation Management
Executive Thought Leadership
Overview
Newlink Expert
Maria PisDudot
Senior Vice President
Maria Pis-Dudot crafts strategies to protect and ensure clients’ reputations remain intact.
Angela Camacho
Vice President
Angela Camacho provides strategic guidance to clients on public affairs and reputation management matters.
Media
Social Marketing
Participation on Social Platforms
Overview
Newlink Expert
Mauricio Samayoa
Senior Director
Mauricio Samayoa oversees social media solutions for clients, maximizing business opportunities online.
Media
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