Work

2015 Silver Anvil of Excellence for Newlink and Coca-Cola

Newlink and Coca-Cola Score 2015 Silver Anvil of Excellence by Amplifying the Hispanic Marketing Campaign, The World’s Cup

Challenge

Develop public relations strategies to raise awareness of the Coca-Cola company’s programming of 2014 FIFA World Cup and of its US Hispanic world cup initiatives. Drive US Hispanic consumers to engage with the different elements of the Hispanic 2014 FIFA World’s Cup program.

The Idea

FIFA WORLD CUP CAMPAIGN IDEA The world’s favorite drink “invites” everyone to “enjoy” the world’s favorite game.

Messaging

Coca-Cola provides the energy and uplift for FIFA World Cup fans everywhere. Coca-Cola brings family and friends together around memorable FIFA World Cup moments.

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