A Campaign to Win Over Latin America

LinkedIn, the largest professional network in the world, called upon Newlink Group to support the launch of its Spanish platform in Latin America.

As an exemplary business model, a requirement among professionals and a highlight of Web 2.0 success, LinkedIn counted on the experience and insight of Newlink Group to lead this key expansion in its corporate strategy.
It only made sense that LinkedIn, a company known for transforming the way professionals connect, would choose to partner with Newlink, a company known for innovative communications.
Newlink has worked with other revolutionary technology brands in the past, such as Oracle, helping them with brand positioning, media relations and even social networking strategies.
A strategy designed with a holistic scope, leveraging a range of talents and integrated marketing that ensures effective and proven results gave LinkedIn the confidence to bet on Newlink to generate the lasting results they sought, while creating transparency that appealed to stakeholders throughout the region.
In this case, Newlink developed a strategy by collaborating with the client, which included three major events, creating partnerships with key organizations and coordinating interviews about the different areas of the company.
So, within just nine days, LinkedIn gained one million new members in Latin America — a number that shows the Newlink philosophy of effectiveness without excuses is more than just talk when it comes to connecting the dots for its clients.

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