Work

Coca-Cola’s #ForTheDream Program

Coca-Cola’s #ForTheDream Program Inspires and Empowers Hispanic Teens and Families to Prepare, Plan and Pay for their College Education

Challenge

Amplify awareness of the 2015 For The Dream Hispanic Education Program, and inspire consumers to engage and participate in the For The Dream movement and Sweepstakes.

The Idea

Worked with past Hispanic Scholarship Fund/Coca-Cola recipients to help amplify the For The Dream Hispanic Education Program and message. The recipients shared their college success stories on video, which were hosted on the Coca-Cola YouTube Channel and used to pitch media.

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