targeted luxury travelers reached
targeted impressions generated
Average of increase in vacation rentals.
Guacalito came to Newlink with these specific objectives:
Newlink developed a social media positioning strategy for Guacalito, using Facebook. To achieve its objectives, the strategy had to successfully integrate all of the following components:
Through Newlink’s Facebook strategy, we introduced Guacalito to thousands of luxury travelers, supporting the discovery of the brand as well as the Vacation Rental Program. We achieved high levels of reach and engagement and gave future guests the opportunity to discover Guacalito and enjoy its beauty.
Key highlights for 2016:
Programs and tools used
About the client
Guacalito de la Isla is Nicaragua’s first five-star residential resort destination, offering luxury real estate, vacation rentals and an award-winning Resort and Spa: 36 apartments, 35 villas, more than 60 lots and 37 hotel accommodations overlooking the deep blue Pacific Ocean in an exuberant natural setting where luxury travelers go to renew and recharge.
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