Newlinkers

Fernando Lacambra

Vice President for Argentina

Fernando Lacambra is Vice President of Newlink for Argentina. Based in Buenos Aires, he drives the growth strategy of Newlink's operations in Argentina, reporting to our president and CEO Sergio Roitberg.

Formerly with Diageo, Unilever and YPF, Fernando brings to Newlink twenty years of experience as a brand and business leader in global consumer and energy companies.

At Diageo, he worked in New York as Global Brand Director of Smirnoff, a leading vodka brand that returned to growth after several years of decline. Previously, at Unilever, he reached the position of Regional Marketing Developer and launched new lines of cleaners in Brazil and Mexico.

His last challenge before joining Newlink was to lead a transformation of YPF's B2B marketing, reorienting it towards customer satisfaction and tailored solutions. From his years working for the energy company, he brings a focus on sustainability as a differentiating factor for both clients and investors.

After graduating from Universidad Católica in Argentina as an accountant, Fernando honed his skills in the auditing area of PWC. In his spare time, he plays tennis and rugby "although only for fun with friends and family." Fernando is married with two children and the Argentine soccer team San Lorenzo is his favorite.

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