Ignacio Vaca de Osma y Sánchez de Ocaña

Senior Vice President, Crisis & Reputation Management

Ignacio Vaca de Osma y Sánchez de Ocaña is senior vice president of Newlink Spain’s Reputation Management & Public Affairs area. In his role, he helps clients in that market establish authentic relationships with stakeholders, assisting them with their positioning and effectively shielding them from possible threats.

During a career spanning more than 30 years, Ignacio has held various leadership positions in both Europe and Latin America and developed a vast experience in crisis management and all aspects of digital communication. One of his biggest career achievements was reversing IBM’s image crisis and leading it to a top-five position in its market.

He has a remarkable talent for designing and implementing comprehensive communication and marketing strategies, as well as for leading multi-disciplinary teams and helping train business leaders. He has an extensive knowledge of the technology industry, having headed up marketing and corporate relations teams in that industry over the course of two decades.

Before joining Newlink, Ignacio was director of marketing, communications, and corporate relations at IBM Argentina and vice chairman of the company’s board of directors. He had previously had other responsibilities at IBM, including serving in Madrid as director of communications and corporate social responsibility for Spain, Portugal, Greece, Israel and Turkey. Prior to that, he was general manager for Latin America at Llorente & Cuenca, account director at Hill+Knowlton and he also worked as a sports writer for Spanish news agency EFE.

Ignacio earned a BA degree in Information Sciences with a specialization in Journalism from Complutense University of Madrid.