Newlinkers

José Luis Rodríguez Martínez

Vice President

José Luis helps organizations manage administrative change and tackle digital transformation, always placing people at the center (customers, users, employees and associates) and combining intelligence from Communication, Marketing and Human Resources areas.

He is an expert in new digital relationship models with clients and associates, internet brand strategies, organizational culture and improvement of employee experience. He is also a specialist in personal brand and employer brand, new business narratives and corporate and interpersonal communication.

Thanks to his way with people and talent for technology, as well as to his experience in multiple companies, industries and workplaces, he has developed great skills in the fields of creativity, design, process reengineering, online collaboration tools and organizational design.

In the past 20 years, José Luis has led numerous projects in digital transformation, change management, corporate values, and development of new professional skills for national and international companies, especially in consumer goods, public sector and banking, among them IKEA, INDITEX, Grupo Santander, BBVA, Banco Sabadell, Cetelem, Ford Company, IBM and González Byass. He has also lectured at institutions such as Comillas Pontifical University, ISDI, FEDA Business School and IE Business School, and is a regular speaker at business innovation forums.

José Luis, who has an MBA from EOI Business School and a degree in Information Sciences from Complutense University of Madrid, is a clearly people-oriented professional who always keeps his clients one step ahead of their competitors.

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