José Manuel Castellano

Vice President

José Manuel Castellano is vice president of the Transformation area at Newlink Spain. He plays a key role in helping organizations and brands transform and innovate with the goal of aligning with stakeholders’ interests in today’s changing and uncertain market context.

With a more than 25-year track record in the business world and a vast financial knowledge, José Manuel has a firm grasp of the most up-to-date techniques and methodologies in business model innovation. He is an expert at developing and quantifying ways to generate additional revenues, designing realistic and effective implementation plans.

Before joining Newlink Spain, José Manuel was managing partner for Spain at American consulting firm Think Creative, which specializes in driving business growth. In that position, he helped private companies, non-profit entities, government institutions, family offices, and private equity firms develop new approaches and capabilities needed to thrive in their respective areas.

As part of the management team of Banco Bilbao Vizcaya Argentaria (BBVA), he served as new business models director in the Corporate Innovation Department, risk analysis director in the Corporate Banking segment, and director of pan-European stock market research in the company’s Research Department.

José Manuel is co-author of the book “B2S: Big to Small,” in which he explains how some of the strategies implemented by large corporations can be adapted to the world of small or medium-sized enterprises with development potential. José Manuel holds a BA degree in Business Sciences from the University College of Financial Studies (CUNEF) and a master’s degree in Financial Markets from the Spanish Institute of Financial Analysts (IEAF). He also works with several Spanish business schools.

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