Sabrina Lacle

Senior Director, Tourism

Sabrina Lacle is a seasoned professional with more than 17 years of experience in global communications strategies. An expert in the tourism industry, she has earned the reputation of being consistently reliable both as a consultant for clients and a resource for journalists.

As a Senior Director in the Tourism area of expertise, Sabrina leads diverse destination, hotel and airline accounts. Her current client roster includes LATAM Airlines Group, the Quito Tourism Board, La Colección Resorts and Indura Beach & Golf Resort. She previously serviced Mexico City Tourism Board, Guatemala Tourism Board, Amadeus, 71st IATA AGM & World Air Transport Summit and JW Marriott Miami accounts. Sabrina’s award-winning work has resulted in the 2013 Mexico City Tourism Board campaign achieving the 2014 Silver Stevie Award – PR Campaign of the Year/Reputation and Brand Management.
Sabrina’s expertise includes orbital strategy development, destination marketing, regional alignment, media relations, crisis management, media training, key message development, launches, industry/trade relations and marketing activations, among others.

Before joining Newlink, Sabrina served as Director at AMGW, where she oversaw the public relations department and developed major public relations campaigns for numerous clients in various industries including the Trump Hotel Collection and several Trump properties in Panama, Puerto Rico, Miami and Hollywood, Florida. Her previous experience working at Lou Hammond & Associates and PPR Communications also allowed her to support accounts such as Bal Harbour Village, Radisson Aruba, Nicaragua Tourism Board and Cobblers Cove in Barbados.

Being from the Caribbean island of Aruba combined with extensive international travels further elevate Sabrina’s understanding and passion for the vast world of travel and tourism.  Sabrina has a degree in Mass Communications from Florida International University, where she also earned a master’s degree in integrated marketing communication. She is fluent in English and Spanish.

Articles by Sabrina Lacle

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