CIFRAS DESTACADAS
28M+
impressions generated per month
3M+
interactions generated per month
5x
increase of the show’s social media audience
2
Social TV Awards for best social platform use of Facebook and Twitter
Turned #Redes into the ESPN Deportes’ program with the 2nd highest engagement on social media
OBJECTIVE
#Redes came to Newlink with the following objectives:
SOLUTION
To achieve the set objectives, Newlink developed a social media strategy for #Redes integrating the use of Facebook, Twitter and Instagram as its main platforms. For the strategy to be successful, it had to incorporate the following components:
TRANSFORMATION
Through Newlink’s social media strategy, we managed to expose #Redes to millions of relevant sports fans, supporting the discovery of the program on social media, as well as their efforts on the TV screen. We ensured high levels of reach and engagement, allowing users to interact with and become part of this innovative TV experience. The following are the key highlights of our work:
28M+
impressions generated per month
3M+
interactions generated per month
5x
increase of the show’s social media audience
2
Social TV Awards for best social platform use of Facebook and Twitter
Turned #Redes into the ESPN Deportes’ program with the 2nd highest engagement on social media
ABOUT THE CLIENT
#Redes, the first LIVE multi-screen viewing experience in Spanish language catering to the US Hispanic market used social platforms to call upon its audience to drive a sports-related-conversation that ended up becoming the very content broadcasted on TV.
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V1.0, September 2021