Clients
Area of Expertise
Expertise Leaders
Senior Vice President, Tourism
Estados Unidos
México
Newlink fue contratado para asistir a la aerolínea más grande de la región con el desarrollo de estrategias y tácticas de alineación para asegurar un proceso de comunicación global efectivo y colaborativo.
OBJETIVOS
Receptores
Retos
Observaciones
LATAM Airlines Group S.A. es el resultado de la fusión de LAN y TAM, sus filiales y empresas de carga, convirtiéndose así en una de las aerolíneas más grandes del mundo en términos de conexiones de red, una flota de mas de 300 aviones y aproximadamente 53,000 empleados.
La fusión de LAN y TAM en el 2012 generó la necesidad de comunicar a varias audiencias los cambios y beneficios de la integración, reteniendo a los clientes de cada aerolínea durante la evolución de programas de fidelidad de la compañía y la incorporación al OneWorld Alliance.
El impacto de esta unión y la incertidumbre sobre el futuro de ambas aerolíneas fue un tema recurrente que se ha abordado de diferentes maneras.
Transformación
Para alcanzar los objetivos establecidos y generar el posicionamiento deseado para este nuevo líder en la industria de la aviación, Newlink ha trabajado de la mano con el equipo de Comunicaciones Corporativas de LATAM Airlines Group desde el año 2013 para desarrollar un programa de relación con medios y otras herramientas de comunicaciones eficaces para los nueve mercados asignados. Nuestro amplio programa de consultoría colaborativa ha incluido los siguientes elementos:
Así como la aerolínea ha integrado redes, procesos y ofertas, Newlink ha reflejado esta integración en el área de comunicaciones, alineando nueve mercados para permear un mensaje coherente y preciso.
Newlink ha generado cobertura continua para la aerolínea en las publicaciones mas destacadas en los sectores de Negocios, Aviación, Viajes y prensa en general en los 9 mercados.
En el 2016, Newlink reportó un valor de relaciones públicas de más de 155 millones de dólares en cobertura y más de 4 billones de impresiones globales.
Además de la realización de una labor de comunicación integrada a nivel global a través de los años, Newlink ha apoyado a LATAM Airlines a solidificar las relaciones con los miembros de la industria y la colaboración con la comunidad diplomática de los mercados donde operan.
El Equipo
El equipo de la Práctica de Turismo de Newlink basado en Miami, Florida, sirve como el hub de los esfuerzos de comunicaciones globales de LATAM Airlines. El equipo supervisa y coordina la alineación de actividades en nueve mercados. Cada mercado cuenta con miembros de equipo adicionales quienes apoyan la ejecución local y se reportan directamente al hub generando así una red colaborativa en la que se integran el cliente y el personal de agencia a nivel local.
Cifras Destacadas
24+
Miembros de Equipo
9
Mercados
4
Billones de Impresiones en 2016
Newlink ha sido un aliado estratégico para LATAM Airlines Group en el proceso de integración de LAN y TAM, a través de herramientas y protocolos para una comunicación efectiva en 9 mercados. En este proceso donde es imprescindible la alineación, hemos contado con un socio que nos ayuda a implementar estrategias globales. Daniela Riutort, Gerente Senior de Comunicaciones – Directora de Asuntos Corporativos LATAM Airlines Group
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Newlink Internet Privacy PolicyThis website is operated by Newlink ("we" or "us").
We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.
At times we may request that you voluntarily supply us with personal information. Generally, this information is requested when you want us to provide you with information.
We may gather the following information about you when you use this website:
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We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below:
To provide you with information that you have requested or to respond to specific questions you may raise regarding Newlink and its affiliated companies
Our legal basis for processing: Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
to provide you with better ways of accessing information from this website.Our legal basis for processing: Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.
To process and consider your job application.
Our legal basis for processing: Our legitimate interests – we use your personal information to assess your job application, and to keep you updated throughout the application process.
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We may send your personal information to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
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We are a global company and therefore we may transfer your personal information to countries around the world including the US, Latin America and Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
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We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
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You are entitled to ask:
for a copy of the personal information we hold about you, and details about how we are processing your personal information;
to have any inaccuracies in your personal information corrected;
if we are processing your personal information by automated means, and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information.
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: [email protected]
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.
V1.0, September 2021