Clients
Area of Expertise
Expertise Leaders
Director, Creative & Branding
España
OBJETIVo
Organizamos la esperada presentación de la exclusiva edición limitada de Nespresso x Chiara Ferragni para medios e influencers. Un evento híbrido que unía la singularidad y personalidad de Chiara y la sofisticación y versatilidad de Nespresso.
El objetivo era conseguir crear un evento que transmitiera la esencia de la marca y la personalidad de Chiara Ferragni y, a través de los medios, influencer y la retransmisión en Instagram Live, conseguir cobertura y alcance en medios y redes sociales.
tácticas / iniciativas
Se diseñó una propuesta creativa y colorista con una puesta en escena chic, minimalista y elegante. Tras la acreditación y recepción de los medios, cumpliendo las medidas en materia sanitaria y de higiene del momento y el posado en photocall Chiara Ferragni junto a la presentadora del evento, Cristina Teva y el equipo de Nespresso, tuvo lugar la presentación de la colección y una interesante máster class por parte del Coffee Ambassador de Nespresso, Damián Seijas.
Tras el evento, los asistentes degustaron varias recetas de café Nespresso, una de ellas, era la creada por Chiara Ferragni, que incluía su helado favorito.
El evento se celebró en el Hotel Four Seasons de Madrid, uno de los hoteles más prestigiosos de la capital.
resultados
Se consiguió crear un evento acorde a la exclusiva edición limitada de Nespresso x Chiara Ferragni y que transmitía tanto los valores de la marca como la personalidad de la influencer, obteniendo excelentes resultados en medios con impactos de calidad en medios generalistas, de marketing, lifestyle.
Televisiones nacionales, Europa Press e importantes cabeceras como El Mundo, Abc, La Vanguardia, 20 Minutos publicaron la información. Se gestionaron entrevistas con medios top, como Corazón TV y las revistas Harper´s Bazaar y Cosmopolitan. También varias revistas femeninas como Hola, Elle, Vanity Fair, Yo Dona, se hicieron eco del evento. En total, 50 medios de comunicación publicaron la nueva colección de Nespresso, lográndose un reach de más de 13.000.000.
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V1.0, September 2021