Clients
Area of Expertise
Expertise Leaders
Vice President, Crisis & Reputation Management
España
Objective
Presentación de Welever para España y Portugal, el movimiento que empodera a las personas para ser parte activa del cambio social y generar un impacto real en los Objetivos de Desarrollo Sostenible promovidos por la ONU. Luego de su lanzamiento en Estados Unidos y México, Welever se lanzaba en su país de origen presentando su revolucionaria herramienta para la medición, gestión y monitoring de la acción social en función de los ODS.
RecEptores
Más de 250 directivos de las principales empresas de la Península Ibérica presenciaron mesas redondas con personalidades destacadas del sector empresarial, público y académico, además de autoridades de gobierno.
Barreras
Una de las barreras a superar fue la localización geográfica de Welever. Welever es una empresa con un gran éxito en países como México o Estados Unidos, pero nunca había llevado sus productos y servicios fuera de América. Es por ello, que la convocatoria y asistencia de los medios fue dificultosa. Aún así se lograron los objetivos previstos.
Insights
Excelente cobertura en los principales medios de España (online y offline) como Efe, Europa Press, El País, La Vanguardia, El Economista y prensa especializada en RSC y RRHH.
Transformación
Welever, presenta un cambio total en la gestión y medición de la acción social de las empresas y los individuos. Hasta este momento nunca habíamos interconectado como individuos y mucho menos como empresas u organizaciones para compartir iniciativas alineadas con los Objetivos de Desarrollo Sostenible y, qué estas puedan ser medidas para analizar e interpretar los avances y los beneficios de llevarlas a cabo.
Welever, plataforma de medición de sostenibilidad y acción social, Gestiona, mide y reporta tu actividad de responsabilidad social y sostenibilidad con nuestras herramientas digitales.
Esta plataforma une los avances tecnológicos disruptivos, las empresas, organizaciones y personas con los ODS. En ella se explotan las ventajas de las interconectividad y la globalización y permite convertir las iniciativas individuales de los empleados en iniciativas que alcancen y cumplan con los Objetivos de Desarrollo Sostenible.
Además, integra una nueva herramienta, la del CV Social, en el cual cada persona de la plataforma tiene sus logros y sus inciativas regristradas.
37
Impactos en medios de comunicación
10M
Audiencia
637
Valor Económico (miles de euros)
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V1.0, September 2021