Clients
Area of Expertise
Expertise Leaders
Senior Vice President, Lifestyle
España
Objetivo
Presentar en España la nueva botella White Walker by Johnnie Walker, inspirada en los caminantes blancos de la aclamada serie de HBO Game of Thrones.
Receptores
Más de 650 invitados, ente los que se encontraban digital influencers, celebrities, periodistas de alto nivel, directores de medios y consumidores, Involucrar también a los consumidores mediante la organización de sorteos con HBO España y medios de comunicación como The Huffington Post y la estación nacional de radio LOS40.
Barreras
El whisky pertenece a un dark market que en España tiene muchas limitantes legales al momento de ser promocionado. Por lo que teníamos que desarrollar un evento lo suficientemente atractivo para que los invitados quisieran asistir y publicar contenido en sus redes sociales de manera orgánica.
Insight
Crear alianzas entre nuestros clientes, en este caso Johnnie Walker y CC ABC Serrano, ayuda a obtener resultados positivos para cada marca.
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El Equipo
Account Team
Cayetana Peláez
Sr. Vice President
Lifestyle
Beatriz Pavón
Account Director
Lifestyle
Agustina Ratzlaff
Sr. Account Executive
Lifestyle
Vanessa Zerpa
Account Executive
Lifestyle
Digital Marketing Team
Pelayo Santos
Sr. Manager Influencers
Marketing
Elena García
Strategist Digital Marketing
José Pérez
Account Executive
Sofía Durán
Analyst Digital Marketing
Production & Creative Team
Leandro Gualdi
Sr. Manager Events
Cristina Ruiz
Producer Events
Blanca Vázquez
Producer Events
Guillermo Pérez
Sr. Art Director
Resultados
400
Clips de Social Media
3M
Social Media Reach
66K
SM Engagement
40
Clips de Prensa
1M
PR Value
Más de 30 medios, entre reporteros gráficos y periodistas de medios sociales y agencias cubrieron el photocall en el que posaron más de 15 celebrities nacionales.
Espectacular convocatoria y nivel de producción. Fue el evento que nadie se quiso perder. Elena Santamaría - DIAGEO
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V1.0, September 2021