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The unknown era
Change is no longer the interruption. It is the environment.
The unknown
The world changed. Welcome to the age of the unknown.
Technology accelerated change. The pandemic accelerated us. What worked yesterday can become irrelevant tomorrow. The old playbook was built for a world that no longer exists.
Enter the unknown era
The human shift
The world changed. So did the people in it.
We are others
The world changed. So did we.
Expectations shifted. Priorities moved. Trust became harder to earn. Yet many organizations are still trying to engage the people we used to be.
Explore We Are OthersEmpowered actors
We are no longer just targets. We are empowered actors.
We are others
Targeting finds people. Engagement gives them a reason to choose you.
People are not only audiences. They choose, influence, create, mobilize, and act across every role they play and every community they belong to.
Meet the empowered actorThe silo problem
We live in connections. Organizations still work in silos.
The silo problem
People are not segments. They live in systems of active connections.
Relationships, interests, communities, and sources of influence become active around every challenge—and shape how people decide and act.
Discover active connectionsFrom communication to engagement
Communication was built for audiences. Engagement is built for empowered actors.
From communication to engagement
People live connected. Organizations still work in silos.
People experience one organization. The organization responds through Marketing, Corporate Affairs and HR—often separately. The relationship is whole. The strategy is fragmented.
See the connection gap
Engagement as a system
Engagement is not a channel. It is a system.
Engagement as a system
Engagement needs something worth engaging with.
Shared Purpose is credible common ground between organizational interests, human relevance, and social expectations. It does not erase tension; it creates a reason to participate.
Find common ground
Newlink
A new world needs a new way to engage. Newlink. The engagement company.
Newlink
Communication can reach people. Engagement earns participation.
Engagement connects meaning, relationships, experience, and action—creating preference, trust, adoption, advocacy, or growth according to the challenge.
Why engagement?
Emotional luxury
Luxury Doesn't Need an Audience.
Emotional luxury
Luxury Doesn't Need an Audience
Years ago, I had the enormous privilege of working with Giorgio Armani on his exhibition at the Guggenheim Museum Bilbao. Robert Wilson, one of the great theater artists of our time, created the installation. Imagine the combination: Armani, Wilson, Guggenheim. You might expect spectacle, excess, fireworks. I remember exactly the opposite. Silence. Light. Space.
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Our Evolution
We changed because the world changed.
We changed because the world changed.
Newlink was built on a belief that has only become more relevant: organizations cannot create lasting impact on their own. They need to understand the people around them, earn a place in their lives and build relationships strong enough to create progress together.
Over the years, our work expanded from communications into a broader view of Brand, Reputation and Culture. We grew across markets, connected new capabilities and learned to address challenges that rarely fit within a single discipline.
Each step in that evolution brought us closer to the company we are today. We help organizations see their entire ecosystem, find a purpose others can share and turn meaningful connections into action.
What began as a communications company has become an Engagement Company.
How we work
A connected world calls for a connected way of working.
A connected world calls for a connected way of working.
Orbital Thinking helps us understand the people, interests and forces shaping an organization. Orbital Strategy turns that understanding into action, while our Programs activate it across Brand, Reputation and Culture. The Engagement Observatory measures what changes, what works and where new opportunities emerge. Together, the system connects intelligence, creativity and measurement to create meaningful, measurable engagement.
Our people
Different minds.
Shared ambition.
Different minds.
Shared ambition.
The most important challenges require multiple perspectives. We bring together strategists, creatives, analysts and specialists across Brand, Reputation and Culture to collaborate with clients, challenge assumptions and turn insights into meaningful work. Our strength lies not only in each discipline, but in what becomes possible when they work as one.
Meet our peoplePeople at Newlink
Meet the people behind the thinking, programs, and work. Connect profiles to cases, dimensions, industries, and capabilities.
Mexico | President & CEO | FCB Newlink
As CEO of FCB Newlink, Eric brings more than 20 years in finance, technology, and marketing. Founder of Descombes Capital and former CEO of FCB Mexico, he is an international reference in innovation, strategy, and business transformation.
