Both
The Culture Division of Newlink
We amplify engagement.
We create meaning and valuable connections.
At Both – The Culture Division of Newlink, we specialize in building engagement and helping organizations evolve their culture, strengthening the valuable connections that inspire people and drive purpose-led brands.
We build brands that connect through our specialized services in:
- Cultural Evolution
- Employer Branding
- Leadership
- Sustainability
- Employee Experience
At Both – The Culture Division of Newlink, we bring more than 25 years of experience helping organizations humanize their internal relationships.
We believe people are the soul of every project, and that their connection to corporate purpose is essential for a culture to move forward.
We work from our Orbital Thinking model, which offers a renewed way to think, plan and execute in a world of constant change.
B-Certified
Corporation
Since 2025 we have been a certified B Corp, a recognition that formally validates our commitment to a responsible business model. Being a B Corp means operating not only for profit, but also to create a positive impact on people, organizations, the community and the planet.
Learn more