Jessica Armado
Miami
Vice President | Reputation
jessica.armado@
Jessica is an expert in corporate reputation and crisis management, helping clients protect their brands and navigate complex strategic challenges.
Offices
Newlink in Miami
Team Miami
Let’s engage! 
About Newlink
Our Evolution
We changed because the world changed.
We changed because the world changed.
Newlink was built on a belief that has only become more relevant: organizations cannot create lasting impact on their own. They need to understand the people around them, earn a place in their lives and build relationships strong enough to create progress together.
Over the years, our work expanded from communications into a broader view of Brand, Reputation and Culture. We grew across markets, connected new capabilities and learned to address challenges that rarely fit within a single discipline.
Each step in that evolution brought us closer to the company we are today. We help organizations see their entire ecosystem, find a purpose others can share and turn meaningful connections into action.
What began as a communications company has become an Engagement Company.
How we work
A connected world calls for a connected way of working.
A connected world calls for a connected way of working.
Orbital Thinking helps us understand the people, interests and forces shaping an organization. Orbital Strategy turns that understanding into action, while our Programs activate it across Brand, Reputation and Culture. The Engagement Observatory measures what changes, what works and where new opportunities emerge. Together, the system connects intelligence, creativity and measurement to create meaningful, measurable engagement.
Our people
Different minds.
Shared ambition.
Different minds.
Shared ambition.
The most important challenges require multiple perspectives. We bring together strategists, creatives, analysts and specialists across Brand, Reputation and Culture to collaborate with clients, challenge assumptions and turn insights into meaningful work. Our strength lies not only in each discipline, but in what becomes possible when they work as one.
Meet our peoplePeople at Newlink
The system works because different minds work as one.
Meet the people behind our thinking, our programs, and our work. Different backgrounds and perspectives, connected by a shared way of moving ideas forward.
