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Johana Poveda

Vice President

People

Johana Poveda is a talent management expert with over 16 years of experience at companies like IBM, Philip Morris International, and Newlink. She has led cultural transformation, leadership development, and the adoption of agile methods like FFWD and Scrum, fostering inclusive, high-performance cultures.

Johana Poveda holds a degree in Business Administration, a Master’s in Human Resources, and an MBA in Leadership. She has over 18 years of experience in strategic talent management within multinational companies, leading teams and projects across Latin America, North America, and Europe.

Throughout her career at organizations such as IBM, Philip Morris International, and Newlink, she has led programs in cultural transformation, leadership development, change management, and employee experience, always with a global vision and a deep understanding of cultural diversity. Her ability to lead multicultural teams has enabled her to build collaborative, inclusive, and results-driven work environments where innovation and adaptability are fundamental pillars.

Johana has been a strong advocate for leadership development, designing and implementing programs that foster self-awareness, emotional agility, and organizational effectiveness. She firmly believes in conscious leadership as a driver of transformation and in the strategic role of Human Resources as a catalyst for the sustainable growth of both people and organizations.

Passionate about new ways of working, she has championed the adoption of agile methodologies such as FFWD, Scrum, and Design Thinking, promoting a culture of continuous learning, cross-functional collaboration, and experimentation. Her approach combines strategy and empathy, integrating people-centered processes with practices that enhance efficiency, creativity, and connection to organizational purpose.

She stands out for her strategic vision, human sensitivity, and results orientation, fostering high-performance cultures that integrate diversity, innovation, and a strong sense of belonging, aligning talent evolution with business objectives and the challenges of the future of work.

Newlink Headquarters
1200 Brickell Avenue, Suite 1000
Miami, FL 33131

[email protected]

+1 305-532-7950

FCB México is part of FCB Global Network

https://fcbnewlink.com

+52 55 5350 7900