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Amadeus Appoints Newlink for Public Relations Services in key LATAM and Caribbean Markets

Newlink Group, an internationally recognized consulting firm, is pleased to announce the addition of Amadeus IT Group to its growing tourism portfolio.

Miami – April 5, 2016. Amadeus, the leading technology provider for the global travel industry, appointed Newlink earlier this month to handle public relations in key markets in South America, Central America and the Caribbean. Newlink will provide strategic communications services for Amadeus in Mexico, Colombia, Ecuador, Costa Rica, El Salvador, Guatemala, Panama, Puerto Rico and Dominican Republic, among others.  Tasked with raising brand awareness and elevating the regional reputation of Amadeus, Newlink will provide support through complementary efforts targeting the media, industry providers like airlines and hotels, and consumers. 

“Newlink’s vast experience in the travel industry, regional coordination capabilities and experience with travel tech clients made them the ideal partner for Amadeus,” explained Andre Shirai, Marketing and Product Director for Amadeus in Latin America. “We are pleased to have them as part of our global agency network to support these priority markets for the company.”

“With offices in several key markets, a wealth of knowledge of the Latin American region and vast experience in the travel and tourism industry, Newlink is delighted to work with Amadeus in strengthening its positioning as a leading IT innovator,” said Sergio Roitberg, CEO of Newlink. “Our tourism leader, Teresa Villarreal, is an industry veteran who has collaborated with numerous clients leading to various success stories.”

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