Orbital thinking

Hyper-connectivity has changed the world and those within it. No one is a passive target anymore. We’re all “actors” now – and we all have power.

This new context has profound implications for both organizations and individuals. A new way of seeing reality is in order. Newlink created Orbital Thinking, a framework based on the conviction that we all have an active role to play and that the only way to achieve our objectives is to discover a common interest that can open a path to collaboration.

When we achieve that connection, we unleash a gravitational force from which we cannot – and do not want to – escape. It rearranges all of the actors, who become satellites orbiting around that common goal. They support it, they promote it, they become part of it. It’s the power of a shared purpose.