What we've done


Transformative outcomes


At the beginning of this year, the world turned upside down. 

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Ron Zacapa in ARCOmadrid 2020

For the third year, Ron Zacapa was a sponsor of the most important international contemporary art fair in Europe: ARCOmadrid 2020. 

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Johnnie & Letras District

Johnnie Walker took Barrio de Las Letras, Madrid’s Literary Quarter, and turned it into Johnnie & Letras District for a month. The experience served...

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Tianguis Turístico 2019: Global Media Relations Efforts

Considered the most important tourism event in Mexico, Tianguis Turístico brings together thousands of professionals in a business forum setting to...

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Jordan Tourism Board

Newlink Spain has represented the Jordan Tourism Board in the Spanish market since 2009. After two years of steady growth in the number of Spanish tourists...

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Presenting Welever in Spain & Portugal

Welever is a digital platform for comprehensive sustainability and CSR management. Its methodology is based on the most exacting international standards,...

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Destination Marketing Campaign 2017: Buenos Aires City

Buenos Aires is globally recognized for its pulsating nightlife, European glamour and being the birthplace of tango. However, at Newlink, we sought to...

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Presentation of White Walker by Johnnie Walker

On November 28, 2018, Johnnie Walker introduced its new, limited-edition White Walker bottle, inspired by the hit HBO series Game of  Thrones. Those...

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Arepa P.A.N. Experience Food Truck Tour

To celebrate World Arepa Day on September 8 and promote the east coast Arepa P.A.N. Experience 2018 Food Truck Tour, Newlink developed a communications...

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Campeche - Channel Marketing Campaign

Campeche – the Mexican state on the Yucatan Peninsula – was once home to the second most productive oil field in the world. Today, an oil crises has...

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Novartis Oncology - MPNs Internal Campaign 2018

Newlink worked on an employee campaign to raise internal awareness for these conditions, and for Jakavi, a treatment that can help these patients live...

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Newlink Debuts UnSeen – Miami’s First Mural for the Visually Impaired

With some imaginative thinking by Chief Creative Officer Rafael Ramirez, and a collaboration with Miami Lighthouse for the Blind, Miniac Films and Julian...

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The first ever campaign filmed out of an iPhone

The onset of the 21st century has brought along the “horizontal to vertical” phenomenon. Consumers now spend 80% of their time on third screens, which...

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Temptation Cancun Resort

Relaunch and Repositioning

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Dominican Republic leverages digital tools to show itself in all its glory

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Paramount brings a dystopic future to Latam with #HandmaidsEnParamount

At first sight, The Handmaid´s Tale didn´t seem to have the potential to resonate with Latin American audiences, but combining storytelling with audience...

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Quito Tourism Board - Destination Marketing Campaign 2016-2017

Newlink became the global agency of record for Quito, Ecuador in May 2016 just after the country was hit by the catastrophic 7.8 magnitude earthquake. With...

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Digital Campaign for the premier of #MTVCaniggiaLibre

What happens when you develop content for Argentinians that doesn’t sound and feel like a Mexican TV transplant? A region lacking viewership turns into...

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LATAM Airlines Group Global Alignment

In 2012, LAN and TAM Airlines - two aviation leaders of Latin America - merged to create LATAM Airlines Group. The company faced challenging years ahead...

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Digital Campaign for the 2017 #PremiosMTVMIAW

Thanks to a 360º digital media campaign, the 2017 MTV MiAw Awards were the most successful in MTVLA’s history in terms of both votes and ratings.

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