Work

Presentation of White Walker by Johnnie Walker

On November 28, 2018, Johnnie Walker introduced its new, limited-edition White Walker bottle, inspired by the hit HBO series Game of  Thrones. Those attending the exclusive event at Madrid’s ABC Serrano Shopping Center were treated to an immersive, beyond-the-wall experience.

Objective

To introduce the new White Walker by Johnnie Walker bottle (inspired by the White Walkers of the critically acclaimed HBO series Game of Thrones) at an event in Spain.

Audience

More than 650 guests, including digital influencers, celebrities, high-level journalists, media executives, and consumers. Consumers also were engaged via the organization of prize draws in partnership with HBO Spain and media outlets such as The Huffington Post and the LOS40 national radio network.

Obstacles

Spain is a dark market for whiskey, with many legal restrictions on its promotion. We therefore had to create a sufficiently attractive event to encourage guests to attend and organically publish content on their social media sites.

Insight

The forging of partnerships with customers, in this case Johnnie Walker and ABC Serrano Shopping Center, enables mutually beneficial results for both brands.

The Team

Account Team

Digital Marketing Team

Production & Creative Team

Results

More than 30 media outlets (photojournalists and reporters from social media sites and news agencies) covered the photocall, which featured more than 15 national celebrities.

Outstanding turnout and production level. An unmissable event. Elena Santamaría - DIAGEO