Clients
Area of Expertise
Expertise Leaders
Senior Vice President, Lifestyle
Spain
Objective
To introduce the new White Walker by Johnnie Walker bottle (inspired by the White Walkers of the critically acclaimed HBO series Game of Thrones) at an event in Spain.
Audience
More than 650 guests, including digital influencers, celebrities, high-level journalists, media executives, and consumers. Consumers also were engaged via the organization of prize draws in partnership with HBO Spain and media outlets such as The Huffington Post and the LOS40 national radio network.
Obstacles
Spain is a dark market for whiskey, with many legal restrictions on its promotion. We therefore had to create a sufficiently attractive event to encourage guests to attend and organically publish content on their social media sites.
Insight
The forging of partnerships with customers, in this case Johnnie Walker and ABC Serrano Shopping Center, enables mutually beneficial results for both brands.
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The Team
Account Team
Cayetana Peláez
Sr. Vice President
Lifestyle
Beatriz Pavón
Account Director
Lifestyle
Agustina Ratzlaff
Sr. Account Executive
Lifestyle
Vanessa Zerpa
Account Executive
Lifestyle
Digital Marketing Team
Pelayo Santos
Sr. Manager Influencers
Marketing
Elena García
Strategist Digital Marketing
José Pérez
Account Executive
Sofía Durán
Analyst Digital Marketing
Production & Creative Team
Leandro Gualdi
Sr. Manager Events
Cristina Ruiz
Producer Events
Blanca Vázquez
Producer Events
Guillermo Pérez
Sr. Art Director
Results
400
Social Media Clips
3M
Social Media Reach
66K
SM Engagement
40
Press Clips
1M
PR Value
More than 30 media outlets (photojournalists and reporters from social media sites and news agencies) covered the photocall, which featured more than 15 national celebrities.
Outstanding turnout and production level. An unmissable event. Elena Santamaría - DIAGEO
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V1.0, September 2021