Work

Caleido

One of the Mercedes Benz Fashion Week shows moves to Caleido construction site

Caleido is one of the most important projects in Madrid in recent years. It’s currently under construction and it will be an expansion zone where locals can enjoy green areas, shopping, gastronomy, health, sports and education, thus becoming a hub for both lifestyle and culture.


In order to gain visibility and advertise its commitment to the cultural world, in one of the first phases of the construction we proposed to create a fashion show during the MBFWM in what will be the parking lot. For this, urban designer Maria Ke Fisherman was chosen for her innovative character. Among her collection’s creations there was a Caleido-inspired piece.

At the agency, we addressed the production and management of both the show and the after-party, as well as the event communication.

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