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Annual Mahou San Miguel convention

We organized the annual Mahou San Miguel convention, an event to experience great moments with the brand

Mahou San Miguel held the annual national business unit meeting at the Wizink Center in Madrid.

Under the claim "The future we want", we welcomed its 1,800 distributors and 900 professionals on 3 different days that took place in 2 different environments.
The first, a scenography designed with dimming light boxes and a 22 x 10 meter (72 x 33 feet) screen made up of more than 800 LED modules, on an imposing stage from where brand managers and  executives of the company spoke about its evolution and strategic data.




In the second environment, behind the stage, we built a central plaza with tailored spaces for each brand placed around the perimeter, where different activations were performed. In this area, attendees were able to live brand experiences, network, and enjoy digital and physical activations, while tasting the delicious range of Mahou San Miguel products.

Newlink Spain has obtained two of the most important awards of the industry for the organization of this event: the Gold Eventoplus Award for "Best Convention" and the Gold International FIP Award for “Best Convention, Business Meeting or Most Outstanding Congress".


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