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Newlink, one of the most award-winning companies at Eventoplus awards

Newlink won the coveted Gold in “Best Convention” category for the organization of UNE Mahou San Miguel 2020 convention. It won two Bronze awards, one for “Best impact event on networks and media” category, for the sensory experience developed for Tanqueray No.TEN and one for “Best Fair presence” for the project created with Telefónica.

Newlink, the global connection consulting agency, is among the companies that received the most awards during the prestigious Eventoplus ceremony, which brought together more than 300 industry professionals in Madrid.

Newlink received one of the most important awards of the night, the one that determines the best convention of the year. The company was awarded the Gold for the convention organized for Mahou San Miguel. An event held at the WiZink Center in Madrid where 1,800 distributors attended in person and 900 connected via streaming. Under the claim "The future we want", technology and scenography came together at the event, to ensure that guests could live unique experiences alongside their brand.

In addition, Newlink received a Bronze in "Best impact event on networks and media" and "Best presence at the Fair" categories, for Tanqueray No. TEN and Telefónica Empresas respectively.

For Tanqueray No.TEN, the agency developed an immersive sensory experience for a select group of tastemakers and influencers. As a technological innovation, reactions to the product’s taste were measured with Head vs Heart technology, through brain waves caused by certain stimuli. In addition, by means of a holphonic recording, it was explained which senses are activated when we remember a moment in our lives.

Telefónica Empresas, on the other hand, as the main DES 2019 sponsor, developed a series of activities dedicated to business digitization in a unique environment created exclusively for the event. It had two digital tree shaped stands, where digital tours were available to showcase the company’s most cutting-edge technology and its application, with a curved wave-shaped LED screen and its devices.

“We are really satisfied with the awards we won. We thank our clients for having given us the opportunity to organize events that allow us to improve ourselves day by day, and the entire Newlink team for making it possible. In addition, I want to congratulate Eventoplus, for carrying out an event of this magnitude that, beyond the awards, is also a sign that the organization of safe events is possible ", said Patricia Ramos, Newlink Events AreaVP

Newlink has been holding events in Spain for more than 20 years, a journey that has allowed it to organize all kinds of events, from conventions to fashion shows or digital events.

Summary videos of the winning events:

"Best Convention": UNE Mahou San Miguel 2020Convention

"Best impact event on networks and media": Tanqueray No. TEN

"Best Fair presence”: Telefónica Empresas

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