Newlinkers

Jessica Armado

Director

Jessica’s knowledge of the Latin American market along with her strategic thinking, make her a valuable asset to Newlink’s Crisis & Reputation Management area of expertise.

Jessica has experience working with clients across many categories including banks and oil companies. She has spearheaded internal, external and corporate communications strategies for clients including Chevron, CAF, Diageo, MasterCard, Grupo Terra, Millicom, among others.

She also serves as a Project Manager for strategic projects with 360 execution of citizen campaigns in electoral processes and others. She has led campaigns during elections in Ecuador and Peru.

Jessica leads and provides training in different areas such as Media Trainings, Storytelling, Key Messaging Construction, Presentation Skills, Crisis drills, among others. In addition, she has participated in international conferences where she discusses the rules of the new, transparent world and the importance of treating the reputation as a financial asset.

Born in Venezuela, Jessica moved to the United States in 2007 and graduated from Florida International University, with a B.A. in International Business and Marketing. Jessica also served as the President of a non-profit organization focused on defending and strengthening democracy in Venezuela and other countries.

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