Bacardi U.S.A., Inc. brings back Hatuey®

HATUEY Cuban Style Ale returns brand to its roots as small-batch premium beer

Bacardi U.S.A. today announced the introduction of the newly-crafted HATUEY® – the legendary beer originally brewed in Cuba in 1927 – that will be available beginning this summer at bars and restaurants throughout South Florida.

The roots of HATUEY date back more than 80 years when it was first brewed by Cerverceria HATUEY in the city of Santiago de Cuba. Recognizing the opportunity to offer a premium beer to the Cuban market, the Bacardi family contracted a well-known German brewer to open Cercerceria HATUEY to produce and market a great tasting, premium beer. In the 1930s another family member, Joaquín Bacardí, traveled to Copenhagen to learn the art and science of brewing. He became HATUEY beer’s first Brew Master. He is credited, in large part, with HATUEY beer’s tremendous success. By the late 50s HATUEY had gained enormous popularity and became the number one premium beer in Cuba.

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