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Fortune 500 board members form Garcia Trujillo to advise Companies on trillion dollar Hispanic market

Firm to release findings of nation-wide survey on Latinos’ emotional connection with companies and brands 
 
Members of several Fortune 500 boards and other Latino leaders have formed Garcia Trujillo Holdings LLC, a management consulting, merchant bank, and venture capital firm to focus on the global Hispanic market. “Too many Fortune 500 companies are chasing opportunities in emerging markets all over the world and missing the fastest growing and most profitable emerging market that already exists right here in America,” said Nina Vaca, who is chairman of the U.S. Hispanic Chamber of Commerce, member of two Fortune 500 boards, Comerica Bank (NYSE: CMA) and Kohl’s (NYSE: KSS), and founder of a $200 million Dallas based IT Solutions company.  With Hispanic purchasing power at $1 trillion and growing at $100 billion per year and the Latino population expected to grow by 83 million people by 2050, Vaca believes Corporate America simply can no longer afford to ignore this booming demographic. 

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