StarPower Impact: A Single Oprah Tweet Rallies Weight Watchers’ Shares
So what’s in a tweet? Just ask Weight Watchers. Entertainment powerhouse Oprah Winfrey tweeted a video last week in which she said she lost 26 pounds thanks to the firm’s weight loss program. Its stock skyrocketed, ending the day up 20% at $13.29 a share. Mind you, she also benefited dearly, as a 6.4-million company shareholder.