Gatorlit Launch

In a market saturated with sports-oriented isotonic drinks, the brand needed to stand out by positioning itself in a completely different consumption occasion.

Client

Gatorade

Location

Peru

Programs

Brand Relevance

Back to Work

Challenge

Gatorade launched Gatorlit in Peru, a new beverage focused on post-party recovery. In a market saturated with sports-oriented isotonic drinks, the brand needed to stand out by positioning itself in a completely different consumption occasion: recovery after a night out.

An integrated PR strategy was developed, which included distributing a press release, sending creative kits to key media outlets, and coordinating strategic interviews.

Solution

Influencers received disruptive kits as invitations to the launch party, encouraging content creation ahead of the event. Their participation — both organic and paid — was also coordinated for the launch and its follow-up phase.

To showcase the product in context, an experiential party was organized for influencers, media, event promoters, and key opinion leaders, allowing them to experience Gatorlit firsthand after a night of partying.

In addition, the brand was positioned in relevant podcasts and supported influencers with product placements in personal celebrations such as birthdays and social gatherings, strengthening its emotional connection with the target audience.

Results

The launch event gathered over 1,200 attendees and achieved strong resonance, with influencers playing a central role in driving participation.

More than 160 influencers were activated, including 10 under paid partnerships, generating 600+ pieces of social content.

The campaign reached over 139 million views across media and influencer channels. Coverage included 50+ publications in top-tier outlets such as El Comercio, Gestión, Forbes, Mercado Negro, and lifestyle media like Cosas and Asia Sur.