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Laureus Sports Awards

Newlink developed and executed a comprehensive strategy that included communication, PR, influencer marketing, and media partnerships.

Client

Laureus Awards

Location

Spain

The Challenge

After several years of collaborating on communication and PR strategies for the Laureus World Sports Awards in different cities around the world (Barcelona, St. Petersburg, Abu Dhabi, Rio de Janeiro, Kuala Lumpur, London, among others), ensuring global visibility, the awards arrived in Madrid. This represented a significant challenge in terms of alignment with local authorities (City Hall and the Community of Madrid) and the need to secure media coverage that would generate conversation before, during, and after the event.

Solution

Newlink developed and executed a comprehensive strategy that included communication, PR, influencer marketing, and media partnerships. The team coordinated outreach with both national and international media, as well as digital influencers. Key institutional relationships were established, and media production efforts were led on-site. Strategic content creation and storytelling amplified the conversation across traditional media and digital platforms, ensuring consistent visibility and engagement.

Results

The campaign delivered outstanding results: media value reached 40 million, visibility exceeded 428 million, and more than 1,500 publications were generated. The strategic approach not only sustained global relevance for the event but also adapted successfully to different cultural contexts, achieving lasting impact in both media and digital conversations.

Media value

40

million reached

Visibility

428

million

Publications

+1,500

generated

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