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Peanuts + Starbucks

Newlink was responsible for the distribution of the press release announcing the Peanuts x Starbucks collaboration in Peru, as well as the creation and distribution of a second release focused on the collection’s giveaway.

Client

Starbucks

Location

Peru

Programs

Brand Reputation

Challenge

Starbucks announced the arrival of the Peanuts x Starbucks collaboration in Peru and needed to create a memorable consumer experience while driving campaign virality on social media in a 100% organic way.

Main media outlets publications

Solution

We managed the distribution of the global press release announcing the Peanuts x Starbucks collaboration in Peru, along with a second local release focused on the special collectible tumbler giveaway.

A fully organic influencer activation strategy was designed and executed, inviting key content creators to the launch event to boost visibility around the giveaway and in-store stoppers.

In addition, a targeted giveaway with a strategic influencer was coordinated to amplify reach and engagement, which encouraged other creators to replicate similar contests and organically activate their own communities.

Results

The launch event was highly successful, with strong participation from content creators who generated viral momentum on social media. More than 50 key influencers were activated, producing 187 pieces of content and reaching over 10 million people. The campaign drove 22 TikTok videos, boosting visibility and organic engagement.

Peru’s top giveaway influencer, Phillip Chu Joy, showcased nearly the entire Peanuts x Starbucks collection in an organic giveaway, reaching over 1.5 million people with 100,000 interactions and 44,000 likes. In addition, more than 40 publications appeared in top-tier media outlets such as El Comercio and Mercado Negro, generating a total reach of over 5 million.

44

Media outlets publications

5,100,219

Visualizations

50

Organic influencers

187

Digital actions

Newlink Headquarters
1200 Brickell Avenue, Suite 1000
Miami, FL 33131

[email protected]

+1 305-532-7950

FCB México is part of FCB Global Network

https://fcbnewlink.com

+52 55 5350 7900