The United Incident:

How to crash and burn your reputation in two easy (mis)steps

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Driving Healthcare Industry Transformation

Case Studies


Through a customized content strategy, Newlink managed to boost the visibility of #Redes – one of ESPN Deportes' most innovative TV shows - and establish its presence among Hispanic audiences.


#Pepsi's #Resistance Commercial Backfires

At a crisis communications conference this week in the Dominican Republic, I spoke about how 83 percent of companies' reputational crises are self-inflicted. Yesterday, Pepsi proved me right!

Case Studies

Dominican Republic Virtual Tour

Newlink was challenged to develop a promotional strategy that would set Dominican Republic apart from the rest and make it a top choice for Latin American travelers.

Case Studies

@MTVLA Instagram Growth

Through a user-driven editorial strategy, MTVLA was able to better connect with Millennials on Instagram.

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